The social, economic and political perspectives of selected countries in East and West Europe are examined in this volume. It analyses the cultural differences between countries, their origins and the impact they have on the conduct of business.

This book traces representations of "Gypsies" that have become prevalent in the European imagination and culture and influenced the perceptions of Roma in Eastern and Western European societies.

Artists working in a variety of western European nations have overturned the dominant traditions of comic book publishing as it has existed since the end of the Second World War, seeking instead to instill the medium with experimental and avant-garde tendencies commonly associated with the visual arts. This book addresses this transformation.

Art historians have long been accustomed to thinking about art and artists in terms of national traditions. This volume takes a different approach, suggesting instead that a history of art based on national divisions often obscures the processes of cultural appropriation and global exchange that shaped the visual arts of Europe in fundamental ways between 1492 and the early twentieth century. Essays here analyze distinct zones of contact--between various European states, between Asia and Europe, or between Europe and so-called primitive cultures in Africa, the Americas, and the South Pacific--focusing mainly but not exclusively on painting, drawing, or the decorative arts. Each case foregrounds the centrality of international borrowings or colonial appropriations and counters conceptions of European art as a "pure" tradition uninfluenced by the artistic forms of other cultures. The contributors analyze the social, cultural, commercial, and political conditions of cultural contact--including tourism, colonialism, religious pilgrimage, trade missions, and scientific voyages--that enabled these exchanges well before the modern age of globalization. Contributors: Claire Farago, University of Colorado at Boulder Elisabeth A. Fraser, University of South Florida Julie Hochstrasser, University of Iowa Christopher Johns, Vanderbilt University Carol Mavor, University of North Carolina at Chapel Hill Mary D. Sheriff, University of North Carolina at Chapel Hill Lyneise E. Williams, University of North Carolina at Chapel Hill

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.

The Cold War was not only about the imperial ambitions of the super powers, their military strategies, and antagonistic ideologies. It was also about conflicting worldviews and their correlates in the daily life of the societies involved. The term “Cold War Culture” is often used in a broad sense to describe media influences, social practices, and symbolic representations as they shape, and are shaped by, international relations. Yet, it remains in question whether — or to what extent — the Cold War Culture model can be applied to European societies, both in the East and the West. While every European country had to adapt to the constraints imposed by the Cold War, individual development was affected by specific conditions as detailed in these chapters. This volume offers an important contribution to the international debate on this issue of the Cold War impact on everyday life by providing a better understanding of its history and legacy in Eastern and Western Europe.

This book, Rhetoric in European and World Culture, defines the position of rhetoric in the cultural and educational systems from ancient times through the present. It examines the decline of its importance in a period of rationalism and enlightenment, presents the causes of why rhetoric (reduced to a system of rhetorical tricks) came to have negative connotations, and explains why rhetoric in the 20th century was able to regain its position. It demonstrates that the prestige of rhetoric sharply falls when it is reduced to a refined method for deceiving the public, and increases when it is seen as a scientific discipline that is used throughout all of the fields of the humanities - philosophy, logic, semiotics, literary science, linguistics, the science of media and others. In this sense, rhetoric strives for universal recognition and the cultivation of rhetorical expression, spoken and written, including not only its production but also reception and interpretation. In such a renaissance of interest, rhetoric appears not merely as a guide to language skills, but as a complex theoretical field examining human behaviour in social communication. Chapters 1-9 describe the development of rhetoric from its Greek, Hellenic and Roman beginnings to rhetoric in the context of medieval Christian culture, later during the periods of humanism, Enlightenment, baroque. The final chapter is concerned with rhetoric in the 18th, 19th, and 20th centuries. It takes into account geography, including the history of rhetoric in France, Spain, Italy, Germany, England, Scotland, Poland, Russia, the Czech Lands, Moravia, Slovakia and from the 19th century in the United States. The final chapter presents an answer to the question of whether corresponding systems of rhetorical knowledge have been formed beyond the borders of Mediterranean antiquity. The selected examples of theoretical works on "the art of speech" from India, the Middle East, China, Korea and Japan show that each language community forms its own concept, theory and practice of persuasive and suggestive speaking behaviours. Often such findings, instead of being used as manuals for the stylization and presentation of speeches, rather concentrate on analyzing written documents, in which we can find not only specific categorical devices of the given culture (as is the case with comments on the Vedic texts of ancient India) but also tropes and figures characteristic of Greek and Roman rhetoric, e.g., the Hebrew and Aramaic texts of the Old Testament.