In this, his final book, Gavin Boyd has brought together a distinguished group of experts on the nature and extent of transatlantic policy coordination and its implication for corporate strategy. This remarkably relevant set of papers offer a discussion on the economic and financial linkage between Europe and North America, as well as the trade and investment rules governing this interaction. The complexities of the transatlantic relationship are analyzed in chapters dealing with: financial integration, transfer of knowledge and technology, transatlantic trade and corporate partnership, transatlantic trade and investment links, simultaneous intra-regional as well as transatlantic trade and the implications for antitrust policy of the activities of multinational enterprises, structural positioning and macroeconomic policy coordination, international interdependence and the role of entrepreneurship, and the reform of international financial markets. Exploring growing transatlantic trade and investment linkages within their institutional contexts, this timely book will be invaluable to academics and researchers with an interest in international business and international economics. Practicing trade lawyers and policymakers will also find the book to be a fascinating read.

'Ando's well-researched comparison of Japanese automobile and pharmaceutical investment in Europe not only provides a compelling demonstration of the strategic and organizational diversity of contemporary Japanese multinationals, but illustrates the challenges faced by all multinationals by the complex and multi-faceted process of European integration.' - Geoffrey Jones, Harvard Business School, US This book explores the regional strategy and management of Japanese MNEs in Europe. Ken-ichi Ando investigates, using case studies of the auto and pharmaceutical industries, how these companies can, and do, overcome the inherent difficulties and opportunities of trading in Europe, including the problems posed by cultural differences and geography, alongside the opportunities of expanding markets. While these companies are global players, they must increasingly be aware of, and evolve in response to, European economic integration. The strategy setting and management are influenced by company- and industry-specific factors, and some common features can be found. The locational and entry strategies are based both on the multinationals' own resources and capability, and on the changing locational conditions, while pan-European management is conducted to achieve the benefits of 'multinationality' at the regional level. The mutual relationships between the location of subsidiaries, the entry mode, and the pan-European operation are clearly shown from the detailed analysis at the company level. The impacts and limits of the EU on multinationals are also confirmed in the book, and the importance of national characteristics is suggested. Scholars and graduate students studying international business and economics, as well as European integration will find this book of great interest.

For sixty years, the United States has supported European integration on a bipartisan basis—not only because this has served European interests, but because it has promoted American interests as well. As core partners in transatlantic efforts to address regional and global economic, political and security challenges, the US and the EU have collaborated critically over the years to make the world a less turbulent place. That is, until the 2016 election of Donald J. Trump. In this era of Brexit and President Trump’s incendiary rhetoric regarding Europe, it has never been more important to understand and defend the EU as a significant and valuable American ally. Written by President Barack Obama’s Ambassador to the European Union, Stars with Stripes provides an analytic yet accessible look at how the US and the EU have worked together effectively on numerous core issues such as trade, the digital economy, climate change and more. In blending humor, personal experience, references to popular culture, and incisive analyses of the major issues and players in the diplomatic relationship between the US and the EU, former Ambassador Anthony Luzzatto Gardner tells an illuminating story of this essential partnership, and provides an exclusive insider look at US/EU diplomacy as well as the Brussels political scene.

The foundation of the European Union was one of the most important historical events in the second half of the 20th century. In order to fully appreciate the modern state of the EU, it is crucial to understand the history of European integration. This accessible overview differs from other studies in its focus on the major roles played by both the United States and European multinational corporations in the development of the European Union. Chronologically written and drawing on new findings from two major archives (the archives of the US State Department and Archive of European Integration), this book sheds crucial new light on the integration process. The History of European Integration offers a major contribution to our understanding of Europe’s postwar history, and will be essential reading for any student of postwar European History, Contemporary History, European Politics and European Studies.