Spanish version of: Business Ethics, A Manual for Managing a Responsible Business Enterprise in Emerging Market Economies. This manual explores how a business ethics program helps owners, managers, and their professional advisers build an enterprise to meet emerging global standards of responsible business conduct. It builds on three essential concepts to help busy owners and managers design and implement business ethics programs for their unique enterprises. Este manual explora cómo un programa de ética empresarial ayuda a los propietarios, gerentes y sus asesores profesionales a construir una empresa para cumplir con los estándares globales emergentes de la conducta empresarial responsable. Se basa en tres conceptos esenciales para ayudar a los propietarios y gerentes a diseñar e implementar programas de ética empresarial para sus empresas particulares.

The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.

References: p.403-415.