The Time Seller, the second book of business fiction from Fernando Trías de Bes—author of the international acclaimed bestseller Good Luck—is not your standard business model book nor a “get with the program” corporate drone story. It breaks the mold and offers a funny (and perhaps existential) meditation on time, work, meaning, and the true costs of “selling out” to the system. Trías de Bes has written an acerbic commentary that seeks to awaken those bound to a routine that has become the source of alienation.

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

A helpful guide to assessing one's personal entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind, includes interviews with successful entrepreneurs, real-life anecdotes and case studies, and a look at fourteen important failure factors that hinder success. Original.

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

We usually see the Renaissance as a marked departure from older traditions, but Renaissance scholars often continued to cling to the teachings of the past. For instance, despite the evidence of their own dissections, which contradicted ancient and medieval texts, Renaissance anatomists continued to teach those outdated views for nearly two centuries. In Books of the Body, Andrea Carlino explores the nature and causes of this intellectual inertia. On the one hand, anatomical practice was constrained by a reverence for classical texts and the belief that the study of anatomy was more properly part of natural philosophy than of medicine. On the other hand, cultural resistance to dissection and dismemberment of the human body, as well as moral and social norms that governed access to cadavers and the ritual of their public display in the anatomy theater, also delayed anatomy's development. A fascinating history of both Renaissance anatomists and the bodies they dissected, this book will interest anyone studying Renaissance science, medicine, art, religion, and society.