Essentials of Public Relations Management

Essentials of Public Relations Management
Title Essentials of Public Relations Management PDF eBook
Author Edward J. Lordan
Publisher Rowman & Littlefield
Pages 196
Release 2003
Genre Business & Economics
ISBN 9780830415946

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Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.

E-PR

E-PR
Title E-PR PDF eBook
Author Matt Haig
Publisher Kogan Page Publishers
Pages 180
Release 2000
Genre Business & Economics
ISBN 9780749434342

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A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

Handbook for Public Relations Writing

Handbook for Public Relations Writing
Title Handbook for Public Relations Writing PDF eBook
Author Thomas Harvey Bivins
Publisher N T C Business Books
Pages 360
Release 1995
Genre Business & Economics
ISBN

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With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.

Public Relations in Hyper-globalization

Public Relations in Hyper-globalization
Title Public Relations in Hyper-globalization PDF eBook
Author Takashi Inoue
Publisher Routledge
Pages 321
Release 2018-04-09
Genre Business & Economics
ISBN 1351679627

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Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.

Managing Public Relations

Managing Public Relations
Title Managing Public Relations PDF eBook
Author James E. Grunig
Publisher Wadsworth Publishing Company
Pages 550
Release 1984-01-01
Genre Business & Economics
ISBN 9780030583377

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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

The Public Relations Strategic Toolkit

The Public Relations Strategic Toolkit
Title The Public Relations Strategic Toolkit PDF eBook
Author Alison Theaker
Publisher Routledge
Pages 402
Release 2012-08-21
Genre Social Science
ISBN 1136501045

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The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

Essentials of Corporate Communication

Essentials of Corporate Communication
Title Essentials of Corporate Communication PDF eBook
Author Cees B.M. Van Riel
Publisher Routledge
Pages 325
Release 2007-08-07
Genre Business & Economics
ISBN 1134335059

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.