Essentials of Contemporary Advertising
Title | Essentials of Contemporary Advertising PDF eBook |
Author | William F. Arens |
Publisher | McGraw-Hill Higher Education |
Pages | 558 |
Release | 2009 |
Genre | Advertising |
ISBN | 9780071287579 |
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Essentials of Contemporary Advertising
Title | Essentials of Contemporary Advertising PDF eBook |
Author | William Arens |
Publisher | |
Pages | |
Release | 2008 |
Genre | |
ISBN | 9781283450157 |
Essentials of Contemporary Advertising
Title | Essentials of Contemporary Advertising PDF eBook |
Author | William F. Arens |
Publisher | Irwin Professional Pub |
Pages | 608 |
Release | 2010-09 |
Genre | Business & Economics |
ISBN | 9780073404882 |
Essentials of Contemporary Advertising, 3/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Essentials of Contemporary Advertising
Title | Essentials of Contemporary Advertising PDF eBook |
Author | Arens/Schaefer/Weigol |
Publisher | |
Pages | |
Release | |
Genre | |
ISBN |
Outlines and Highlights for Essentials of Contemporary Advertising by Arens and Schaefer, Isbn
Title | Outlines and Highlights for Essentials of Contemporary Advertising by Arens and Schaefer, Isbn PDF eBook |
Author | Cram101 Textbook Reviews |
Publisher | Academic Internet Pub Incorporated |
Pages | 258 |
Release | 2009-10 |
Genre | Education |
ISBN | 9781428838475 |
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073136660 .
Controversies in Contemporary Advertising
Title | Controversies in Contemporary Advertising PDF eBook |
Author | Kim Bartel Sheehan |
Publisher | SAGE Publications |
Pages | 336 |
Release | 2013-07-18 |
Genre | Language Arts & Disciplines |
ISBN | 1483315436 |
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Outlines and Highlights for Essentials of Contemporary Advertising by Arens Isbn
Title | Outlines and Highlights for Essentials of Contemporary Advertising by Arens Isbn PDF eBook |
Author | Cram101 Textbook Reviews |
Publisher | Academic Internet Pub Incorporated |
Pages | 168 |
Release | 2008-09 |
Genre | Education |
ISBN | 9781428864610 |
Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073380971 .