Essentials of Consumer Behavior

Essentials of Consumer Behavior
Title Essentials of Consumer Behavior PDF eBook
Author Debra L. Stephens
Publisher Taylor & Francis
Pages 233
Release 2016-10-26
Genre Business & Economics
ISBN 1317648854

Download Essentials of Consumer Behavior Book in PDF, Epub and Kindle

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Essentials of Consumer Behavior

Essentials of Consumer Behavior
Title Essentials of Consumer Behavior PDF eBook
Author Debra L. Stephens
Publisher Taylor & Francis
Pages 208
Release 2023-03-01
Genre Business & Economics
ISBN 1000843882

Download Essentials of Consumer Behavior Book in PDF, Epub and Kindle

This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender Consumers’ roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers’ non-pet-related purchases Suitable for marketing and consumer behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions, and exercises. Instructor supplements include PowerPoint slides and chapter quizzes.

Consumer Behavior For Dummies

Consumer Behavior For Dummies
Title Consumer Behavior For Dummies PDF eBook
Author Laura Lake
Publisher John Wiley & Sons
Pages 386
Release 2009-05-11
Genre Business & Economics
ISBN 0470449837

Download Consumer Behavior For Dummies Book in PDF, Epub and Kindle

Consumer behaviour.

The Psychology of Consumer Behavior

The Psychology of Consumer Behavior
Title The Psychology of Consumer Behavior PDF eBook
Author Brian Mullen
Publisher Psychology Press
Pages 290
Release 2013-06-17
Genre Business & Economics
ISBN 1134932898

Download The Psychology of Consumer Behavior Book in PDF, Epub and Kindle

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Consumer Behavior

Consumer Behavior
Title Consumer Behavior PDF eBook
Author Harold W. Berkman
Publisher N T C Business Books
Pages 660
Release 1997
Genre Business & Economics
ISBN 9780844236742

Download Consumer Behavior Book in PDF, Epub and Kindle

An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR

Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior
Title Emotion and Reason in Consumer Behavior PDF eBook
Author Arjun Chaudhuri
Publisher Routledge
Pages 182
Release 2006-08-14
Genre Business & Economics
ISBN 1136406905

Download Emotion and Reason in Consumer Behavior Book in PDF, Epub and Kindle

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Consumer Behavior

Consumer Behavior
Title Consumer Behavior PDF eBook
Author Solomon
Publisher Pearson Education India
Pages 562
Release 1973
Genre
ISBN 9788177580327

Download Consumer Behavior Book in PDF, Epub and Kindle