Essential McLuhan
Title | Essential McLuhan PDF eBook |
Author | Eric McLuhan |
Publisher | House of Anansi |
Pages | 420 |
Release | 1995 |
Genre | Social Science |
ISBN | 9780887845659 |
Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
The Lost Tetrads of Marshall McLuhan
Title | The Lost Tetrads of Marshall McLuhan PDF eBook |
Author | Marshall McLuhan |
Publisher | OR Books |
Pages | 276 |
Release | 2017-05 |
Genre | Social Science |
ISBN | 1682190978 |
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
The Medium and the Light
Title | The Medium and the Light PDF eBook |
Author | Michael McLuhan |
Publisher | Wipf and Stock Publishers |
Pages | 249 |
Release | 2010-03-01 |
Genre | Social Science |
ISBN | 1606089927 |
Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.
Culture Is Our Business
Title | Culture Is Our Business PDF eBook |
Author | Marshall McLuhan |
Publisher | Wipf and Stock Publishers |
Pages | 336 |
Release | 2015-02-12 |
Genre | Business & Economics |
ISBN | 1625648286 |
Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Marshall McLuhan
Title | Marshall McLuhan PDF eBook |
Author | Douglas Coupland |
Publisher | Atlas and Company |
Pages | 225 |
Release | 2010-11-30 |
Genre | Biography & Autobiography |
ISBN | 1935633163 |
Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.
Understanding Media
Title | Understanding Media PDF eBook |
Author | Marshall McLuhan |
Publisher | Createspace Independent Publishing Platform |
Pages | 396 |
Release | 2016-09-04 |
Genre | |
ISBN | 9781537430058 |
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Essential McLuhan
Title | Essential McLuhan PDF eBook |
Author | Marshall MacLuhan |
Publisher | |
Pages | 407 |
Release | 1997 |
Genre | |
ISBN |