Essays in Semiotics /Essais de sémiotique Approaches to Semiotics [AS].

Frank Herbert's »Dune« (1965) is considered to be one of the most successful Science Fiction novels of the 20th century. It introduces its readers to a future universe, in which the production of the most valuable resource of the universe – ›spice‹ – is only possible on one vast desert planet called Arrakis. »Dune« offers many different motifs, including a hero that eventually turns into a superhuman being. However, the novel is also rich of orientalist semiotics and relates to a sign system existent when Herbert wrote his book. Frank Jacob discusses these semiotics in detail and shows how much of »Lawrence of Arabia« is present in the story's plot.

" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is ‘semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures — Saussure and Peirce — in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto’s idea of "l’Acte Semique", Austin’s theory of ‘Speech Acts’ and Searle’s elaborations, Barthes’ move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.

In 1951 psychiatrist Jürgen Ruesch and polymath Gregory Bateson published "Communication: The Social Matrix of Psychiatry" within which was the first designation of the discipline of human communication. Their communication model took into account the complexity of curvilinear human interaction (three dimensional, multi-directional transactions, interpreting signs and symbols in language, or semiotics) and created four divisions of communication amenable to scientific study. These are intrapersonal communication (e.g., one's own thinking); interpersonal communication (e.g., conversation); group communication (e.g., a work team); and cultural communication (e.g., a global conference). Many scholars thus consider Jürgen Ruesch as a virtual founder of the modern human science discipline of communication. This volume collects his most influential articles in that discipline.

Private and public relationships - frequently labelled as friendships - have always played a crucial role in human societies. Yet, over the centuries ideas and meanings of friendship transformed, adapting to the political and social climates of different periods. Changing concepts and practices of friendship characterized the intellectual, social, political and cultural panorama of medieval Europe, including that of thiteenth-century Iberia. Subject of conquests and 'Reconquest', land of convivencia, but also of political instability, as well as of secular and religious international power-struggles: the articulation of friendship within its borders is a particularly fraught subject to study. Drawing on some of the encyclopaedic vernacular masterpieces produced in the scriptorium of 'The Wise' King, Alfonso X of Castile (1252-84), this study explores the political, religious and social networks, inter-faith and gender relationships, legal definitions, as well as bonds of tutorship and companionship, which were frequently defined through the vocabulary and rhetoric of friendship. This study demonstares how the values and meanings of amicitia, often associated with classical, Roman, Visigothic and Eastern traditions, were transformed to adapt to Alfonso X’s cultural projects and political propaganda. This book contributes to the study of the history of emotions and cultural histories of the Middle Ages, while also emphasizing how Iberia was a peripheral, but still vital, ring in a chiain which linked it to the rest of Europe, while also occupying a central role in the historical and cultural developments of the Western Mediterranean.