Fifteen engaging lessons use a powerful graphic organizer to guide students to write thoughtful, well-structured essays--from informative to persuasive.

A well formatted academic document filled with the required contents can captivate reading and help students in scoring high marks. This book discusses ways to write good academic writings for engineering students. The common sections such as abstracts, introduction, literature review, methodology, results, discussion and conclusion are explained in detail. This book also explains how to write the sections appropriately for academic reports such as laboratory reports, capstone reports, design reports, final year project reports and research writing such as final year thesis, master's thesis, doctoral dissertation and research manuscript.

Twenty complete lessons help students gain independence as writers and improve their skills in fiction and nonfiction writing-- from descriptive paragraphs to persuasive essays. Each strategy mini-lesson includes a set of reproducible pages that guide stu

An exploration of the fast food industry in the United States, from its roots to its long-term consequences.

Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

The e-mail Danny and Allison read on their new computer in 1996 looks no different from the millions of others received by Web users around the world, with one glaring exception--it was sent by their dads who died during the 1970s. While residing in the afterworld at an amenity-laden paradise called Midway Manor, guitar-strumming Mickey Parks and piano-playing Lloyd Wallace monitor and manipulate the lives of their adult children on earth from the mid-'70s through the 1990s. Tampering with the facility's sophisticated computer, the dads thrust Mickey's daughter Allison and Lloyd's son Danny into a passionate but sometimes stormy relationship-a relationship steeped in Danny's heavy drinking and entangled in the often-zany world of men's adventure magazine publishing. After carefully implementing a plan to send their son and daughter a gift of knowledge that could enrich their lives forever, the dads' brief contact is cut short. They are banished to another destination in the afterworld, but not before they impart indisputable proof of life after death--and unwittingly put Danny's and Allison's earthbound lives on the line.