An A-to-Z guide to making it in your own specialty coffee business! Expert tips, tricks, and a gold mine of crucial how-to information you just can't find anywhere else--learn how to: * Get started in business for as little as $15,000 * Secure the optimum location * Get the financing that best suits your goals * Buy, use, and maintain equipment * Find and deal with suppliers * Market your espresso business with little or no capital * Brew delicious, high-quality coffee drinks that keep customers coming back for more * Hire and manage personnel * And much more Espresso! also arms you with sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no espresso entrepreneur should be without.

Learn to start and run your own coffee bar with tips to brewing success The caffeine-lover in you has always wanted to start your own coffee bar--and all the guidance you'll need is right here in your hands! Order up a double shot of success with this guide packed to the brim with all things coffee and business. In it, you will find expert advice on selecting the best coffee beans and cafe treats, foolproof methods for tracking sales and inventory, straightforward suggestions on developing effective marketing strategies, helpful tips on negotiating contracts with employees and suppliers, and so much more... So tie that apron, grind those beans, and get started on that dream!

FORMICHELLI/CIG START RUN COFFEE BA

Coffee is one of the most popular beverages in the world, and especially in the United States, where over 80% of adults are regular java drinkers. A coffee shop can be more than just a place to grab a quick cup. Many of them double as social hubs or performing spaces, making them important fixtures in their community. Coffee shop ownership is demanding, but they can also give you both financial and personal rewards in return for your time and effort. If you've always dreamed of opening your own coffee shop, this book will get you started on the right path.

"Coffee bars are springing up on every street corner. Now you too can start and run one of today's most popular and profitable business ventures. If you enjoy meeting people and love coffee, this may be the business for you"--Back cover