The Individualized Fitness Prescription for Your Body Type Do you wonder why the latest fitness fad doesn't work for you? Have you lifted weights for months, dreaming of toned, defined muscles, with no results? Have you exercised regularly for months -- or even years -- without seeing any changes in your body? If you answered yes to any of these questions, chances are your exercise routine is incomplete and wrong for your body type. Everyone -- men and women alike -- has a natural shape: Hourglass® Spoon® Ruler® Cone® And there's a right and a wrong way to exercise for each. By exercising right for your body type you'll finally see stubborn problem areas start to change in a matter of weeks -- the kind of change that will motivate you to continue until you meet your goals and beyond. You don't need to buy expensive equipment or devote hours a day to this program. Whether you're twenty-two or seventy-two, a regular at the gym or making a serious commitment to exercise for the first time in your life, the man Fit magazine calls the "Shape Master" puts the most important tool for success in your hands: a detailed step-by-step workout for your body type that you can perform anywhere. With consistent workouts fueled by quantifiable results, you will dramatically change your body for the better and for the rest of your life.

Welcome to Shape Valley, where shapes of all sizes live side by side in harmony. The valley is home to a mighty Octogan, a brave Square, and a tiny Triangle. All is well for the shapes until a big bully Circle escapes and wreaks havoc! Who will save the day?

Drawing from the lessons and insights of his breakout website, Fit2Fat2Fit.com, personal trainer Drew Manning delivers the story of his quest to go from fit to fat to fit again in one year in order to better understand the weight-loss struggles of his clients and the online community. Drew embarked on this journey to prove to clients, website followers, and people across the country that it is possible to get back into shape—and his bottomless desire to kindle a new hope for his readers comes through on every page of Fit2Fat2Fit. With before and after (and after...) photos to that tell their own striking story, and intimate reflections from Drew’s wife Lynn, Fit2Fat2Fit is more than a spectacle or a gimmick; it’s an inspiring story, and sound proof that anyone can reach the level of fitness they desire to make themselves happy.

We live in a world where beauty is everything. Society tells us that if we just looked a certain way, if we had the right products, if we were skinny enough, then we would be enough —we would have value. Society is wrong, but it took Katie H. Willcox years to understand this: “Over the course of my 30 short years, I have both worked as a professional model and been the exact opposite of our culture’s beauty ideal. I have struggled with my weight and felt like I didn’t and never would fit in. Then I had a powerful realization: my misery and self-loathing didn’t change with my weight or how ‘pretty’ society thought I was, so my looks weren’t the source of happiness and worth that I had believed them to be. But then, what was? And how had I come to invest so much of myself in beliefs that were so untrue?” In these pages, Katie shares the lessons she learned in her journey to find the answers to these questions. She reveals who gains from our feeling small and why we need to examine the messages we receive from our culture and our families. She explains how we can redefine beauty, make healthy the new “skinny,” and harness the power of our thoughts to choose self-love. Katie encourages us to discover our true magnificent selves, find our purpose, and pursue our dreams —and help others to do the same. Join the movement! Visit www.HealthyIsTheNewSkinny.com and follow us on Instagram @healthyisthenewskinny.

Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

This is not your run-of-the-mill fitness book. Developed by world-renowned gluteal expert Bret Contreras, Strong Curves offers an extensive fitness and nutrition guide for women seeking to improve their physique, function, strength, and mobility. Contreras spent the last eighteen years researching and field-testing the best methods for building better butts and shapelier bodies. In Strong Curves, he offers the programs that have proven effective time and time again with his clients, allowing you to develop lean muscle, rounded glutes, and greater confidence. Each page is packed with information decoding the female anatomy, providing a better understanding as to why most fitness programs fail to help women reach their goals. With a comprehensive nutritional guide and over 200 strength exercises, this book gets women off the treadmill and furnishes their drive to achieve strength, power, and sexy curves from head to toe. Although the glutes are the largest and most powerful muscle group in the human body, they often go dormant due to lifestyle choices, leading to a flat, saggy bum. Strong Curves is the cure.

Last year, according to The Institute of Medicine, Americans spent in excess of $33 billion on weight-loss products and services. However, the economic cost of obesity in the USA was about $117 billion during this same time period. Obviously a dilemma exists. Why? If all we needed to do was take a magic pill, exercise 10 minutes a day, or eliminate carbs from our diet, as so many "Get-Thin-Quick" schemes suggest, then why are so many of us still vastly overweight? Because such easy schemes do not tell the whole story about what we need to do to get fit and stay fit. And because we're all different. We think differently, we eat differently, and we exercise (or don't) differently. So we need diet and exercise plans designed especially for us. Whether we're 10 pounds overweight or 25 pounds overweight. Whether we like to exercise or whether we loathe exercise. Whether we can stick to a diet six days a week or 3 days a week. Whether we can exercise every day or twice a week. Escape Your Weight gives you a choice of eating plans and exercise plans that fit you, your likes and dislikes, your strengths and your weaknesses. With expertly photographed exercise plans that are easy even for beginners, along with minimal, inexpensive equipment (no gym required), Escape Your Weight will explain what YOU need to do and what YOU need to eat to become slim and fit.