Entrepreneurial Marketing

Entrepreneurial Marketing
Title Entrepreneurial Marketing PDF eBook
Author Robert D. Hisrich
Publisher Edward Elgar Publishing
Pages 280
Release 2018
Genre Business & Economics
ISBN 178811132X

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One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Marketing for Entrepreneurs and SMEs

Marketing for Entrepreneurs and SMEs
Title Marketing for Entrepreneurs and SMEs PDF eBook
Author Maja Konečnik Ruzzier
Publisher Edward Elgar Publishing
Pages 257
Release 2013-11-29
Genre Business & Economics
ISBN 1781955972

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In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.

Entrepreneurship in International Marketing

Entrepreneurship in International Marketing
Title Entrepreneurship in International Marketing PDF eBook
Author Shaoming Zou
Publisher Emerald Group Publishing
Pages 339
Release 2015-02-04
Genre Business & Economics
ISBN 1784414476

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A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues.

Entrepreneurial Marketing and International New Ventures

Entrepreneurial Marketing and International New Ventures
Title Entrepreneurial Marketing and International New Ventures PDF eBook
Author Izabela Kowalik
Publisher Routledge
Pages 209
Release 2020-04-02
Genre Business & Economics
ISBN 1000063178

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The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

Introduction to Business

Introduction to Business
Title Introduction to Business PDF eBook
Author Lawrence J. Gitman
Publisher
Pages 1455
Release 2024-09-16
Genre Business & Economics
ISBN

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Current Issues in International Entrepreneurship

Current Issues in International Entrepreneurship
Title Current Issues in International Entrepreneurship PDF eBook
Author Hamid Etemad
Publisher Edward Elgar Publishing
Pages 385
Release 2013-11-29
Genre Business & Economics
ISBN 1781953422

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The editors and contributors to this volume show how conventional theories of entrepreneurship and business do not fully address the challenges inherent in achieving and sustaining global competitiveness. Over the course of 11 research-based chapters,

Global Opportunities for Entrepreneurial Growth

Global Opportunities for Entrepreneurial Growth
Title Global Opportunities for Entrepreneurial Growth PDF eBook
Author Stavros Sindakis
Publisher Emerald Group Publishing
Pages 572
Release 2017-12-07
Genre Business & Economics
ISBN 1787145026

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This book investigates, compares, and contrasts the theoretical and practical elements of business concepts and models that are acclimated to the dynamic changes of our modern era. Furthermore, it describes and analyzes the current cooperative interactions among firms, and evaluates the contribution of knowledge dynamics in coopetition.