Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership. Entrepreneurial Insanity in the Restaurant Business challenges the reader to keep the art of cooking and food design in perspective, but to get real about the business of selling food! The ideas in this book will forever change how the motivated restaurateur will view his or her profession -- and life. The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. Mark and Roger have created a book that makes the distinction between owning a restaurant and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur! This book lays out the case for, and the strategy by which, professional restaurateurs can grow their business and their freedom.

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.

What are the real secrets to entrepreneurial success? If you were to ask just about any expert this question, the usual response would be to have a well-written business plan and a good source of financing. But even with a professionally written plan and a good source of financing established, most businesses still fail within the first two years. Why? There is so much more to learn and understand about having a successful business than simply having a good plan and a source of financing. An entrepreneur, to be successful, must sharpen his mind and renew his way of thinking to approach such a life-altering journey. Before you apply for loans and seek out the best location for your business, it is critical to know how you are built, your reasons for being in business, what motivates you and a whole host of other factors, in order to accomplish all that your heart desires for your life. Entrepreneurs are creative and innovative, both in business and in life. They know and understand the rigors associated with running a successful business. They have calculated and minimized the risks involved to both start and grow a busi-ness well in advance. They have tapped into their entrepreneurial spirit to guide them in each phase of their development to ensure their success. In this book you will discover: * The true meaning of the entrepreneurial spirit and why it exists * How to properly assess your desires and develop your entrepreneurial mind * How to receive guidance from a supernatural source to intervene on your behalf to aid in your endeavors * The tools that any entrepreneur must wield in order to have real success * The principles and characteristics of a successful entrepreneur that will add value to your personal, spiritual, business and financial well-being * How to guarantee your success-no matter what

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Roger McManus, a battle-scarred, veteran entrepreneur, collaborates with Kevin Dubois one of the dry cleaning industry's brightest stars, to develop an entirely different perspective on the subject of dry cleaning business ownership. "Entrepreneurial Insanity in the Dry Cleaning Business hits home for those who 'walk the walk'," comments co-author McManus. The book challenges the owners of dry cleaning businesses to look at whether they are limiting their scope to that of a "small business" or they have expanded their view to be that of an entrepreneur. It defines the question and describes how a dry cleaner can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money than it is about attitude. This is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant. "When the right systems are in place, the owner," Dubois quips, "can essentially manage the business from an iPhone." The book challenges the owners of dry cleaning businesses to keep their personal involvement in perspective, and to get real about the business! The ideas in this book will forever change how the motivated dry cleaner will view his or her profession - and life. The concept behind Entrepreneurial Insanity rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. This book lays out the case for, and the strategy by which, professional dry cleaners can grow their business and regain their freedom. This book is the product of "entrepreneurial insanity." Growth is the only cure.

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

New York Times Bestseller In Diners, Drive-Ins and Dives: The Funky Finds in Flavortown, Guy Fieri, one of Food Network’s biggest stars, keeps his motto front and center: “If it’s funky, I’ll find it.” Continuing the series of New York Times bestselling books, Diners, Drive-ins and Dives includes profiles of great American restaurants, delicious recipes, tons of photos, hilarious stories from Guy, his Krew, and the restaurant owners, and a tricked-out, full-color fold-out map of the United States featuring every restaurant in the book.