Using the spread of enterprise zones as a case study, this book explores how policy ideas are diffused amongst states. Taking the adoption of such zones, a way of regenerating the inner cities, the book traces the decision making process through five states.

This book explores how policy ideas are spread—or diffused—in an age in which policymaking has become increasingly complex and specialized. Using the concept of enterprise zones as a case study in policy diffusion, Karen Mossberger compares the process of their adoption in Virginia, Indiana, Michigan, New York, and Massachusetts over a twelve-year period. Enterprise zones were first proposed by the Reagan administration as a supply-side effort to reenergize inner cities, and they were eventually embraced by liberals and conservatives alike. They are a compelling example of a policy idea that spread and evolved rapidly. Mossberger describes the information networks and decisionmaking processes in the five states, assessing whether enterprise zones spread opportunistically, as a mere fad, or whether well-informed deliberation preceded their adoption.

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems