English for the new business world. Per gli Ist. tecnici e professionali. Con CD-ROM
Title | English for the new business world. Per gli Ist. tecnici e professionali. Con CD-ROM PDF eBook |
Author | Michael Brooke |
Publisher | |
Pages | 256 |
Release | 2004 |
Genre | Juvenile Nonfiction |
ISBN | 9788883584800 |
Planet.com. English in the business world. Per gli Ist. Tecnici commerciali
Title | Planet.com. English in the business world. Per gli Ist. Tecnici commerciali PDF eBook |
Author | Maurizio Gotti |
Publisher | |
Pages | 352 |
Release | 2002 |
Genre | Juvenile Nonfiction |
ISBN | 9788826810188 |
Stepping into business. A business english course for intermediate students. Per gli Ist. Tecnici e per gli Ist. Professionali
Title | Stepping into business. A business english course for intermediate students. Per gli Ist. Tecnici e per gli Ist. Professionali PDF eBook |
Author | Janet Shelly Poppiti |
Publisher | |
Pages | 526 |
Release | 1997 |
Genre | Juvenile Nonfiction |
ISBN | 9788808090522 |
Smartmech Premium Coursebook. Mechanical, Technology & Engineering. Flip Book. Per Gli Ist. Tecnici
Title | Smartmech Premium Coursebook. Mechanical, Technology & Engineering. Flip Book. Per Gli Ist. Tecnici PDF eBook |
Author | Rosa Anna Rizzo |
Publisher | |
Pages | |
Release | 2018 |
Genre | Juvenile Nonfiction |
ISBN | 9788853625625 |
Design for Environmental Sustainability
Title | Design for Environmental Sustainability PDF eBook |
Author | Carlo Arnaldo Vezzoli |
Publisher | Springer Science & Business Media |
Pages | 308 |
Release | 2008-06-17 |
Genre | Technology & Engineering |
ISBN | 1848001630 |
This volume is a technical and operative contribution to the United Nations "Decade on Education for Sustainable Development" (2005-2014), aiding the development of a new generation of designers, responsible and able in the task of designing environmentally sustainable products. The book provides a comprehensive framework and a practical tool to support the design process. This is an important text for those interested in the product development processes.
Women in Business
Title | Women in Business PDF eBook |
Author | Paola Demartini |
Publisher | |
Pages | 168 |
Release | 2019 |
Genre | Information technology |
ISBN | 9783039216390 |
[The role of women in entrepreneurship, management and corporate governance is regarded as central to the development and welfare of economies. Since the early 1980s, there has been increased interest in women managers and entrepreneurs, often from an interdisciplinary approach, combining, for example, sociology, psychology, management and organisational studies and economics. Nowadays, research on women in management and organisations is continuously and rapidly evolving (Paoloni and Demartini, 2016). Research on how women face new business challenges within organisations--as entrepreneurs, owners, managers, as well as workers--can contribute to understanding the new drivers affecting value creation dynamics in our knowledge-based society (Cesaroni, Demartini and Paoloni, 2017). Accordingly, this book tries to offer some insights on how women create, process and share knowledge in their business activity through the application and exploitation of novel creative ideas and solutions].
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Title | Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers PDF eBook |
Author | Philip Kotler |
Publisher | World Scientific |
Pages | 345 |
Release | 2019-03-15 |
Genre | Business & Economics |
ISBN | 9813275480 |
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.