Designed for anyone involved in the marketing of energy as a commodity, this comprehensive handbook is filled with the latest in energy marketing information. The major components of the Federal Energy Regulatory Commission's recent adoption of Orders 888 and 889 are highlighted.

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

With twenty-two chapters written by leading international experts, this volume represents the most detailed and comprehensive Handbook on electricity markets ever published.

This book describes the fundamentals and principles of energy harvesting and provides the necessary theory and background to develop energy harvesting power supplies. It explains the overall system design and gives quantitative assumptions on environmental energy. It explains different system blocks for an energy harvesting power supply and the trade-offs. The text covers in detail different energy transducer technologies such as piezoelectric, electrodynamic, and thermoelectric generators and solar cells from the material to the component level and explains the appropriate power management circuits required in these systems. Furthermore, it describes and compares storage elements such as secondary batteries and supercapacitors to select the most appropriate one for the application. Besides power supplies that use ambient energy, the book presents systems that use electromagnetic fields in the radio frequency range. Finally, it discusses different application fields and presents examples of self-powered electronic systems to illustrate the content of the preceding chapters.

This timely Handbook provides an excellent overview of our knowledge on the drivers, influencing factors and outcomes of energy entrepreneurship. As the world grapples with global resource crunches and fights to reap the rewards of new energy technologies, a wide space for entrepreneurialopportunity has emerged. The Handbook of Research on Energy Entrepreneurship offers critical insight on how nations the world over can make full use of those opportunities.

To thrive in today's booming energy trading market you need cutting-edge knowledge of the latest energy trading strategies, backed up by rigorous testing and practical application Unique in its practical approach, The Handbook of Energy Trading is your definitive guide. It provides a valuable insight into the latest strategies for trading energy—all tried and tested in maintaining a competitive advantage—illustrated with up-to-the-minute case studies from the energy sector. The handbook takes you through the key aspects of energy trading, from operational strategies and mathematical methods to practical techniques, with advice on structuring your energy trading business to optimise success in the energy market. A unique integrated market approach by authors who combine academic theory with vast professional and practical experience Guidance on the types of energy trading strategies and instruments and how they should be used Soaring prices and increasingly complex global markets have created an explosion in the need for robust technical knowledge in the field of energy trading, derivatives, and risk management. The Handbook of Energy Trading is essential reading for all energy trading professionals, energy traders, and risk managers, and in fact anyone who has ever asked: 'what is energy trading?'