Porcelain enamel advertising signs display beauty and diverse graphics to promote every type of product. The book is divided by manufacturing designs, with a chapter devoted to popular gasoline pump signs. Captions include description, measurements, and approximate age of each sign.

Notice the beauty and diverse graphics found on porcelain enamel advertising. This part of Americana has garnered interest from collectors worldwide. Petroleum, automobiles, gasoline, beer, paints and varnishes, telephone, tobacco, and soda pop are among

At the turn of the century, porcelain enamel signs became a standard form of advertising, and they maintained their dominance until the 1970s. Here are hundreds of popular and little known signs with distinctive graphic designs. Learn about and appreciate them, they're worth a lot today.

Mark Anderton has compiled the authoritative guide to trading antique collectible petroliana throughout North America. Listed company by company, with a thousand photos, this reference is indispensable for hobbyists, dealers, and collectors alike.

Of the millions of enamel advertising signs produced between 1850 and 1950, only a few thousand survived and the authors describe and illustrate over 100 samples from their own collection.

Although advertising has a history that goes back thousands of years, it is the Americans who have made it into an art form. Advertisements were put on everything from pocket mirrors to memo pads, the sides of barns to the sides of carriages and buses. A history of advertising printed in the 1880s even show an advertisement on a tombstone. With the advent of color lithography in the late 1800s, some of the most beautiful and highly collectible items were created. Tin signs with colorful, strong images, often embossed, were made for stores, and often found their way into homes. Paper advertising in calendars, trade cards, and posters reached new levels of artistry in the latter years of the 19th century. This new book explores advertising in all its media: tin, paper, celluloid, and enamel. In full color it portrays the creativity of its makers, while at the same time bringing to life the styles of the past 120 years. Included are signs, three dimensional designs, smalls, and novelties. With some tin signs bringing in excess of $100,000 (a Campbell Soup sign included in this book), it is clear that this is an active and exciting area for collectors. At the same time, it is a good field for the new collector, who can find many pieces of advertising for under $50. Both ends of the spectrum are nicely covered in this book, and its up-to-date pricing information makes it an even more important book for all collectors.