How can we motivate ourselves to do what we think we ought? How can we deliberate about personal values and priorities? Bennett Helm rejects the standard philosophical answers to these questions, which presuppose a sharp distinction between cognition and impulse, and develops a detailed alternative theory both of emotions, desires, and evaluative judgments and of their rational interconnections. The result is an innovative theory of practical rationality and how we can control not only what we do but also what we value and who we are as persons.

In looking at the behavior of the "me-generation" the author acknowledges the occurence of selfless acts and argues that looking out for number one may require looking out for others too

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Since Descartes famously proclaimed, "I think, therefore I am," science has often overlooked emotions as the source of a person’s true being. Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.

In Emotions and Reasons, Patricia Greenspan offers an evaluative theory of emotion that assigns emotion a role of its own in the justification of action. She analyzes emotions as states of object-directed affect with evaluative propositional content possibly falling short of belief and held in mind by generalized comfort or discomfort.

This book brings together twenty-three distinctive and influential essays on ancient moral philosophy--including several published here for the first time--by the distinguished philosopher and classical scholar John Cooper. The volume gives a systematic account of many of the most important issues and texts in ancient moral psychology and ethical theory, providing a unified and illuminating way of reflecting on the fields as they developed from Socrates and Plato through Aristotle to Epicurus and the Stoic philosophers Chrysippus and Posidonius, and beyond. For the ancient philosophers, Cooper shows here, morality was "good character" and what that entailed: good judgment, sensitivity, openness, reflectiveness, and a secure and correct sense of who one was and how one stood in relation to others and the surrounding world. Ethical theory was about the best way to be rather than any principles for what to do in particular circumstances or in relation to recurrent temptations. Moral psychology was the study of the psychological conditions required for good character--the sorts of desires, the attitudes to self and others, the states of mind and feeling, the kinds of knowledge and insight. Together these papers illustrate brilliantly how, by studying the arguments of the Greek philosophers in their diverse theories about the best human life and its psychological underpinnings, we can expand our own moral understanding and imagination and enrich our own moral thought. The collection will be crucial reading for anyone interested in classical philosophy and what it can contribute to reflection on contemporary questions about ethics and human life.