Latest Edition: Introductory Economics (4th Edition)This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine “one-concept” chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the basic concepts and to offer a comprehensive overview of economics. There are six modules: The Economic Problem; Price Determination; Behind the Supply Curve; Level of Income; Money; and Trade.

A beautiful gift edition of the number one New York Times bestseller—from the founder and president of the Children's Defense Fund.

City leaders now confront a global competition for economic investment, and urban elites are casting about for strategies that promise to secure a share of this future of global economic growth. However, many of these strategies are largely symbolic in nature. City leaders, for example, compete for the Olympics so they can broadcast spectacular urban vistas to global television audiences. Officials pour public funds into tourist amenities to cultivate an image of vitality and renewal. But how are the local politics of urban redevelopment intertwined with the global politics of circulating vital urban images? Urban Communication brings together scholars from communication, cultural studies, and urban sociology to explore the symbolic dimensions of contemporary city-building, drawing on case studies from around the world.

Feasibility study and business planLearn How to Present a Completed Feasibility StudyA feasibility study is a thoroughly researched analysis of a plan or method. The purpose of a feasibility study is to determine and then communicate whether an action being considered is practical for a business or project.These studies usually contain detailed information about the financial structure for the plan and an analysis of the market with regards to the proposal (if needed).It also contains the suggested logistics for delivering a product or service, the resources you'll need, the personnel support and the organizational structure required. Presenting your feasibility study is just as important as the work you put into it.How to Assemble Your Feasibility StudyHow you present your final study is just as important as the information it contains. If you have a lot of material, organize it into a portfolio or binder. Finding information easily and quickly is important to executives, managers, lenders, and investors, so include tabs (type them if at all possible) to indicate each component in your study.Cover letters should not be generic but should be individualized depending upon with whom you are submitting the study. Before you submit your study, have someone else proofread it for you to check for content and errors.Typographical errors will make your study appear rushed or unprofessional, and if your descriptions and calculations do not make sense to the reader the action will be ruled unfeasible as presented.Although you write your conclusion last, it serves as a summary of the details in your study. You can place it at the end of your document (before any exhibits and attachments), but placing it after the table of contents sets the tone and highlights key issues for the reader to be aware of before they read the rest of the study.

The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.

"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.

Jane Bell Kiester transforms the sentence-a-day approach to teaching grammar, usage, and mechanics into an intriguing and easy skill-builder. Teachers of students in grades 3-12 save valuable planning time with these classroom-proven soap opera plots ready for the blackboard or overhead. One story each for elementary, middle, and high school, easily adapted to your own classroom. Includes machine-readable tests, keys, plot outlines, and spin-off activities.