At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.

Comparative research has shown that an increasing number of electoral campaigns are resembling those of the United States. This book examines the nature of electoral campaigns in East and Southeast Asia and examines whether there is an 'Asian style' of election campaigning.

In The Candidate's Dilemma, Elisabeth Kramer tells the story of how three political candidates in Indonesia made decisions to resist, engage in, or otherwise incorporate money politics into their electioneering strategies over the course of their campaigns. As they campaign, candidates encounter pressure from the institutional rules that guide elections, political parties, and voters, and must also negotiate complex social relationships to remain competitive. For anticorruption candidates, this context presents additional challenges for building and maintaining their identities. Some of these candidates establish their campaign parameters early and are able to stay their course. For others, the campaign trail results in an avalanche of compromises, each one eating away at their sense of what constitutes "moral" and "acceptable" behavior. The Candidate's Dilemma delves into the lived experiences of candidates to offer a nuanced study of how the political and personal intersect when it comes to money politics, anticorruptionism, and electoral campaigning in Indonesia.

This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

In this book, Xiaoke Zhang addresses two fundamental political and policy questions: why do politicians have heterogeneous incentives to pursue public-regarding policies through capital market reforms and why do they differ in their abilities to initiate and implement market reform policies decisively and resolutely?

Contributing to the growing discourse on political parties in Asia, this book looks at parties in Southeast Asia’s most competitive electoral democracies of Indonesia, Thailand and the Philippines. It highlights the diverse dynamics of party politics in the region and provides new insights into organizational structures, mobilizational strategies and the multiple dimensions of linkages between political parties and their voters. The book focuses on the prominence of clientelistic practices and strategies, both within parties as well as between parties and their voters. It demonstrates that clientelism is extremely versatile and can take many forms, ranging from traditional, personalized relationships between a patron and a client to the modern reincarnations of broker-driven network clientelism that is often based on more anonymous relations. The book also discusses how contemporary political parties often combine clientelistic practices with more formal patterns of organization and communication, thus raising questions about neat analytical dichotomies. Straddling the intersection between political science and area studies, this book is of interest to students and scholars of contemporary Southeast Asian politics, and political scientists and Asian Studies specialists with a broader research interest in comparative democratization studies.