Two of big business's most dynamic consultants explain how ego undermines or accelerates the growth and productivity of business--and they instruct readers on how to strike the balance between too much ego and not enough.

Backed by five years of research, David Marcum and Steven Smith's egonomicsinforms readers that the key to great leadership is understanding exactly what ego is - and what it should not be. With the aid of real-life examples and persuasive writing, egonomics argues that while most people believe ego is negative, it is actually a healthy, necessary element to management effectiveness and business leadership. Marcum and Smith illustrate that the distinction between a good and a great leader is how humility affects their ambition, and egonomics is full of ideas that help both upper and middle management keep their egos in balance. With a compelling combination of business and psychology expertise, these two specialists explain how (a) being too competitive can make you less competitive, (b) seeking respect and recognition dilutes effectiveness and (c) humility, curiosity and veracity are the essential components to outstanding leadership. Full of the best advice from the experts in the field, egonomics is poised to be the blockbuster business bestseller of the season.

“The Art of Predicting the Future Trends” is a scholarly resource that offers a deep dive into each of Faith Popcorn’s 17 pivotal trends, providing sharp insights into their effects both in Turkey and globally. Faith Popcorn, a visionary futurist, meticulously identifies trends that reflect shifting consumer behaviors and expectations. These trends are critical as they provide predictive insights into consumer attitudes and market directions, aiding businesses and policymakers in anticipating changes and strategizing accordingly. Each trend addressed in the book underscores an aspect of consumer behavior driven by deeper psychological, social, or technological shifts. Understanding these trends is vital for organizations aiming to stay competitive and relevant in a rapidly changing world.

This book is about my near-death experience and the message of honesty from the Great Spirit of life. My NDE happened in 2008, and it has taken me almost twelve years of research into psychology, politics, and religion to understand what I was exposed to in that death of my fragile ego/self. When this happened, I was at the top of my game, and in an instant, it was all gone. I had to learn how to communicate all over again. With a whole new perspective of both life and death and without any fear of either.

Douglas Coupland's inventive novel-think Clerks meets Who's Afraid of Virginia Woolf?-is the story of an extraordinary epistolary relationship between Roger and Bethany, two very different, but strangely connected, "aisles associates" at Staples. Watch as their lives unfold alongside Roger's work-in-progress, the oddly titled Glove Pond. A raucous tale of four academics, two malfunctioning marriages, and one rotten dinner party, Roger's opus is a Cheever-style novella gone horribly wrong. But as key characters migrate into and out of its pages, Glove Pond becomes an anchor of Roger's unsettled-and unsettling-life.Coupland electrifies us on every page of this witty, wise, and unforgettable novel. Love, death, and eternal friendship can all transpire where we least expect them...and even after tragedy seems to have wiped your human slate clean, stories can slowly rebuild you.

Why has Microsoft really been successful? Forget what you have read elsewhere. In Proudly Serving My Corporate Masters, a ten-year veteran of the front lines of the software development wars gives the real story on why the company has succeeded, what it does well and what it does badly, and what it needs to do in the future. The book has first-hand information on how Microsoft works internally: the relationships between programming teams and the rest of the company; how Microsoft recruits and interviews people; the sacrifices that are made to get software done; the lure of stock options; and what it is like to be sued by your own government. The insights are relevant for anyone interested in Microsoft, the software industry, or business in general.