Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

This content marketing course provides a comprehensive guide to creating and implementing an effective content marketing strategy. The course covers various topics, starting with an introduction to content marketing and its history, as well as the benefits it can bring to a business. The importance of understanding your audience is emphasized, with chapters dedicated to creating buyer personas, analyzing audience behavior, and identifying audience needs. The course also covers strategies for creating engaging content, such as storytelling and utilizing visual and interactive elements. Distribution strategies, including social media marketing, email marketing, and SEO/SEM, are explored to ensure that the content reaches the target audience effectively. To measure the success of the content marketing efforts, key performance indicators and analytics tools are discussed, allowing for data-driven decision making and iterating based on performance. Building a content marketing plan is addressed, covering setting goals and objectives, creating a content calendar, and budgeting. SEO and content optimization techniques are also explained, including keyword research and optimization, on-page and off-page SEO, and maintaining freshness and relevance of content. The course delves into various tools and resources available for content marketing, including content management systems, content creation tools, and analytics platforms. It also explores leveraging social media for content curation, community engagement, and influencer collaborations. Best practices for content marketing, such as consistency, quality, audience targeting, and adapting to market trends, are highlighted. Specific strategies for content marketing in e-commerce and crafting compelling headlines and copy are discussed in dedicated chapters. The course also emphasizes ethics and transparency in content marketing, covering topics like disclosures and disclaimers, avoiding misleading content, and protecting consumer privacy. Differences between content marketing for B2B and B2C audiences are addressed, along with strategies for building trust in each context and utilizing different content formats. Finally, the course explores scaling the content marketing strategy by outsourcing content creation, expanding to new platforms, and considering international content marketing.

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

This book will show you an understanding of SEO and how it worked in the past and how it's changing for the future. You will be able to develop a highly effective SEO strategy that accounts for the biggest changes and trends in the industry and be able to maximize your ROI for the money you invest in SEO and Digital marketing for your brand. You will learn about all the tools you should have in your tool belt and the pros and cons of each including: - Mobile Optimization, and Geolocation featuring - PPC and Paid advertising - Social Media Marketing - Content Marketing and branding to Maximize Search Engine Optimization - Influencer Marketing