In today's competitive environment where we are doing everything we can to compete for talent, effective communication ensures we are showcasing our HR programmes in a way which will help us attract, retain and engage talent. Effective HR Communication is a practical guide to develop and deliver effective communication campaigns, ensuring that teams have the knowledge, skills and tools to achieve the desired objectives. Whether introducing new HR programmes or re-launching existing ones, communications help us deliver the key messages so that employees understand, appreciate and action them to meet our HR and business objectives. Effective HR Communication introduces a six-step 'IMPACT' model to explain and demonstrate the critical steps to be followed when developing a communications campaign. This includes steps such as understanding the communication needs and requirements of employees, developing the most robust objectives, selecting and developing the appropriate medium, planning a campaign in an effective manner, leveraging the support of business partners, developing effective communications content, and measuring the success of the campaign. Using a combination of theory, examples, tips and tools from leading experts, this book provides practical information which can easily be used to create effective and impactful communications. Case studies from leading organizations such as BT, LV=, Merlin Entertainments and Reward Gateway are included to further illustrate how communication has been done effectively.

In one recent survey of 400 companies with at least 100,000 employees, the companies cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.\ \In another survey, 80 percent of HR professionals reported interpersonal communication as very important when advancing their careers. Perhaps more telling, directors and C-suite executives placed an even higher value on the need for interpersonal skills in the HR role: A total of 87 percent of directors and 83 percent of C-suite executives identified these skills as primary for success.\ \The HR practitioner with strong communication skills will be strategically positioned to have a great impact in the workplace. The role of HR professionals has become increasingly complex--and is likely to become even more complicated in the foreseeable future. Today's HR professionals have taken on a more strategic role that has increased their visibility throughout their organizations. \\As strategic business partners, HR professionals interact with executives, line managers, rank-and-file employees, and outside stakeholders. With this increased visibility comes an opportunity to influence the organization and its strategic objectives. This opportunity, however, depends in large part on the HR professional's ability to effectively communicate up (to superiors), down (to subordinates), and sideways (to peers).\ \Up, Down, and Sideways: High-Impact Verbal Communication for HR Professionals was written to help HR practitioners--at all levels--become better verbal communicators, thereby making them better at their jobs and more valuable to their companies. In addition to general public and interpersonal speaking tips sprinkled throughout, the book specifically addresses the many hats of the HR professional. Whether in a generalist or specialist role, HR practitioners' wide range of responsibilities can only be effectively met with strong communication skills. Staffing the firm, training employees, developing and implementing policies, and integrating HR needs with the overall organization are all responsibilities that require effective communication.\ \Just as the SHRM's HR Competency Model helps individuals "develop a road map to achieve your HR professional goals," this book draws on the application of those competencies to assist the HR professional in making a measurable impact on the organization's goals and outcomes.\ \- See more at: http://www.shrm.org/Publications/Books/Pages/Up-Down-and-Sideways.aspx#sthash.4kqMAUU8.dpuf.

"This book will help you dramatically improve the effectiveness of every message you create. Renowned HR communications experts Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use ... even those who hate to write"--Page 2 of cover.

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex policies and programs, corporate politics, and old-fashioned notions about business communication, they create communications their audiences simply ignore. It needn’t be that way! Alison Davis and Jane Shannon present simple, powerful principles and techniques every HR professional can use, even those who’ve never been comfortable as writers. Davis and Shannon demonstrate how to treat employees as customers, and use the same strategies, tools, and care your company uses to sell its products or services. The authors help HR professionals understand their customers’ (and executives’) needs and motivations more clearly; package information to promote faster, better decision-making; and measure their effectiveness. They present specific solutions for safely eliminating unnecessary detail and jargon; explaining benefits, pay, and policies; improving recruiting, orientation, and outplacement communications; supporting retirement planning; and improving performance management.

Effective communication in the workplace is essential to the delivery of successful organisational strategy and change, employee commitment, and ultimately competitive advantage. An organisation's ability to engage stakeholders through excellent communication strategy and action is an essential skill. Without it the chances of organisations ever achieving their strategic objectives are reduced. Organisational Communication offers practical tools, techniques and a model for developing a communications strategy. The key areas covered include: organisation and change; the role of communication and HR's growing part within it; the principles and uses of communication in an organisational context; developing an HR communication strategy and implementing the communication plan; external communication and how HR should be involved; communicating with the labour market, the City and the media; and internal communication and HR's contributions to this area - employee engagement, communicating with the board and senior managers and combining HR through effective internal communication. views from a number of leading names in the field - both in business and media.

This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. A simple, practical, easy-to-adapt model for measuring HR communications–so you can make sure it works and improve it! The most dangerous assumption you can make about communication? Just because you’ve sent a message, employees have received it, understood it, bought into it, and acted on it. There’s only one way to know your communication has been effective: Measure its effectiveness. It needn’t be difficult. We’ll show you a simple model–and how to apply it.

Dale Carnegie Was Probably The First Popular Figure To Link Communication Skills With Managerial Success. Few Employees Work According To Their Full Ability. In Fact, Studies Show That In Some Cases Workers Can Perform At Only 20 To 30 Per Cent Of Their Ability Without Being Fired And That Average Employees Work At Only Two-Thirds Of Their Capacities. An Attempt Has Been Made To Analyse As To What Can Managers Of Human Resources Do To Overcome This Waste And Inefficiency? As Motivational Theory Is So Difficult To Implement, More And More Companies Are Realising That The Link Between Motivation And Performance Improvement Is Communication. By Effective Communication, Managers Try To Improve An Employee S Sense Of Self-Worth By Showing Recognition, Reinforcing Of Job Well Done And Providing A General Sense Of Support. Communication Is The Tool That Is Available To Every Manager. Not Every Manager Can Give An Employee A Raise Or Use Promotion As An Incentive, However, Every Manager Can Use Effective Motivational Communication. In This Publication It Is Analysed As To How Communication Is The Central Ingredient In The Motivational Process And Presents Techniques That Every Manager Can Use To Improve Performance At The Workplace.