Carefully planned circular letters are a quick, effective, and inexpensive means of reaching special groups of farm people.

Excerpt from Effective Extension Circular Letters: How to Prepare and Use Them Congress, in the smith-lever Act of 1914, under which cooperative extension work is carried on, gave as the purpose of our work, to diffuse among the people practical information on subjects relating to agriculture and home economics, and to en courage the application oi the same Therefore to give information is not enough. The act provides for encouraging or even persuading people to do the things that will further their best interests. Every effective extension circular letter influences the knowledge, the attitude, or the action of the reader. The extension worker can improve his proficiency in the art of persuasion through letters. The purpose of this publication is to offer to county extension agents, specialists, and supervisors helpful suggestions for reference, based upon careful studies of thousands of circular letters used by extension workers and businessmen. Most of the principles discussed and sug gestions offered in this publication are equally applicable to the writ ing of effective business letters to individual persons. Reports of county extension agent supervisors and of extension specialists indicate that an effort is being made to help county agents to make greater and more effective use of circular letters. Several States have conducted circular-letter clinics and contests at State and district conferences, to which extension agents have brought some of their best letters for examination and criticism by an authority on the subject and by the group in general. Exhibits of letters have also been shown at State and district conferences of agents and their office secretaries. One Wisconsin agent followed up a series of poultry meetings with 2 circular letters to determine the practices adopted as a result of these meetings. Letters with return cards were sent to the 591 families represented: 307 cards were returned, 288 of the farms reporting an average of more than 2 practices adopted as a result of fire meetings. Another Wisconsin agent used post cards signed by local project leaders to announce a series of 10 dairy meetings in the county with 2 and 3 meetings each day. The 400 cards sent out were primarily responsible for a total attendance of 250 dairymen. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

An important feature of the dairy cattle show ring is the opportunity it affords for inspiring the dairyman to improve his stock, by holding up to him an ideal toward which to work.

Carefully planned circular letters are a quick, effective, and inexpensive means of reaching special groups of farm people.