Are you ready to transform your online presence and captivate audiences like never before? Introducing “Editing for the Digital Era: Unleashing the Power of Online Content” — a game-changing book designed to help you master the art of creating compelling content that leaves a lasting impact. Ignite Emotions, Forge Connections In today’s digital landscape, it’s crucial to create content that resonates deeply with your audience. Discover the secrets behind evoking powerful emotions and forging genuine connections. With expert insights, you’ll learn how to craft captivating narratives that captivate hearts and inspire action from the very first word. Amplify Your Reach with Strategic Algorithms Algorithms play a pivotal role in determining content visibility. Unlock their potential and strategically navigate through digital ecosystems to expand your reach. This book will guide you on leveraging algorithms effectively so that your content reaches the right audience at the right time, maximizing engagement and exposure. Cultivate Vibrant Online Communities Building a thriving online community is essential for long-term success. Learn proven strategies for community management, fostering collaboration, and maintaining a positive environment. Discover digital etiquette best practices that ensure respectful communication while establishing yourself as an authentic authority within your community. Craft Communication with Precision Communication is key in capturing attention and conveying your message effectively. Gain insights into various communication modalities suited for different contexts. From selecting the ideal channels to tailoring your message to resonate with specific niches, you’ll become a master at delivering impactful content that truly connects with your intended audience. Deepen Emotional Connections through Compelling Storytelling To truly stand out in today’s crowded digital space, it’s important to create content that elicits emotions and tells captivating stories. Master storytelling techniques that transport readers on profound journeys filled with authenticity and relatability. Combine this with visually stunning design elements to create an immersive experience that leaves a lasting impression. Engage and Empower with Interactive Content Engagement is the key to building a loyal audience. Learn how to incorporate interactive elements such as questionnaires and inquiries to heighten engagement, stimulate curiosity, and encourage active participation. By analyzing the results, you’ll gain valuable insights that will drive your content strategy forward. Take Your Online Presence to New Heights With “Editing for the Digital Era: Unleashing the Power of Online Content,” you’ll unlock the full potential of your online presence. Become an expert in crafting compelling content that resonates with your audience, amplifies your reach, and establishes you as a trusted authority in your field. Don’t miss out on this opportunity to revolutionize your approach to online content creation. Get ready to unleash creativity, captivate hearts, and achieve digital success like never before!

A Balanced Approach for the Modern Writer and Editor Whether working in a traditional newsroom or as a one-person blogging operation, every good writer needs to become his or her own best editor. Editing for the Digital Age provides editors and writers with the tools necessary to ensure that published material is accurate, readable, and complete. Author Thom Lieb provides guidance in copy editing fundamentals, including correcting grammar, conforming the writing to a style guide, and revising material so that it is tightly written and clear. The text is designed for today’s digital publishing landscape and addresses the many issues writers and editors now face on a daily basis—handling legal issues such as liability, copyright, and libel; writing headlines that will attract readers; creating multimedia packages to support an article or post; and using various forms of social media to curate content and connect with audience members. Chapters focus on key areas and themes for editing in the digital age, and "Write Right" writing and grammar exercises are woven into every chapter to progressively build students’ editing skills.

Dive into the Transformative Journey of Branding: Uncover the Art of Infinite Branding In the immersive pages of "Infinite Branding: Mastering the Art of Timeless Impact," the intricate world of branding unfolds like never before. Step into a realm where creativity meets strategy, purpose intertwines with innovation, and emotional connections resonate profoundly. From unraveling the depths of brand identity to navigating the digital frontier, embracing purpose-driven initiatives to fostering innovation-driven resilience, this comprehensive guide explores every facet of branding with depth and clarity. Discover the essence of brand DNA, where identity goes beyond logos and colors, weaving a tapestry of emotions and authenticity. Delve into the heart of storytelling, understanding its power to create lasting connections, and explore the vital role of purpose-driven branding, where businesses become beacons of positive change. Navigate the dynamic landscapes of digital branding and innovation, learning the secrets of adapting to changing trends with agility and grace. Through inspiring case studies, expert insights, and real-world examples, "Infinite Branding" transcends conventional wisdom. It empowers entrepreneurs, marketers, and business leaders to embrace a holistic approach, transforming their brands into timeless legacies. Whether you're a startup visionary or a seasoned executive, this book equips you with the knowledge to craft emotional narratives, foster unwavering loyalty, and leave an indelible mark on the world. Embark on a transformative journey where creativity knows no bounds, purpose drives every decision, and innovation paves the way to a future where brands aren't just labels but enduring stories that resonate across time. "Infinite Branding" isn't just a guide; it's a manifesto for those daring enough to redefine the very essence of branding and leave a legacy that echoes through generations.

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers. This sixth edition offers a thorough and up-to-date look at newspapers, magazines, newsletters, and online publications, with emphasis on daily newspapers, consumer magazines, and online news. Special attention is paid to writing skills, feature story types, and the collegiate and professional writing life, and the text is filled with practical guidance for writing a wide variety of features, drawing on insights from both junior and experienced writers, editors, and publishers. Alongside a solid tour of forms and approaches to feature writing, the author includes lists of tips, observations, guidelines, sources, and story ideas. New to this edition are: Three chapters covering interviewing and observation in features, social media in feature writing, and writing social trends features; Updated international examples of feature writing, integrated throughout the text; Additional and expanded discussion about writing features for online publications and the uses of social media in gathering information and reporting; Increased attention to multimedia and the impact of new technologies on the industry. Building on introductory writing and reporting skills, this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.

"Think like an Editor is designed for the new breed of editors who are evolving at the same time news and information sharing is changing. The book encourages students to apply themselves confidently, to think analytically, to examine information with scrutiny, and to see the big picture. Organized by the 50 strategies of editing and working, each "strategy section" runs in length from two to six pages, which makes content easy to find for both students and professors. The text combines an examination of depth of content--teaching students not only what to do as an editor--with insight into the process behind editorial decision making. Full of tips, lists, and memory aids THINK LIKE AN EDITOR works similarly to a brief handbook of editing. Both basic skills and advanced concepts of editing are covered."--Publisher's website.