E-commerce involves a range of different computing technologies including networking, security, programming, human computer interface design and database design. This book provides a broad approach to the subject through its coverage of key technologies and discussion of how to integrate them.

eCommerce Fundamentals is an systematic overview of online business essentials, including strategy formulation, online marketing and sales processes, fulfillment and post-sale processes, and technology and online analytics. It is a high-value, informative eCommerce resource specifically for small business owners and executives, startup entrepreneurs and home-based enterprises with online selling.Unlike most other books on doing online that concentrate on online marketing and sales, eCommerce Fundamentals is comprehensive in discussing not only marketing and sales, but how pre-sales, sale and post-sale processes support your particular brand of Vision, Mission and Strategy (VMS). The three site types (Online Billboards, Online Portals and Online Stores) are explained, and their advantages and disadvantages compared and contrasted. B2C and B2B online selling is the heart of eCommerce and the main focus of eCommerce Fundamentals, but we still take time to explore how to leverage the power of Online for brick-and-mortar retail, hybrid brick-and-mortar, and non-governmental organizations (NGO). The book takes a synergistic approach that emphasizes business process engineering in a Lean/Six Sigma framework. eCommerce Fundamentals shows you how to thrive in business, not just survive. You are introduced to concepts in online commerce that not only level the field against competitors, but more importantly empowers you and your organization to leave them in the dust. There are a handful of key takeaways that alone are worth the read, and that hold the potential to radically transform the success and effectiveness of your business. They represent best practice thinking and innovative breakthroughs, such as in traffic generation strategies, leveraging niche content, conversion enhancement and personalizing user/customer experience (UX/CX). In the conclusion, "the Human(H) -digital(d) Apex (Hd)tm" is introduced, a next generation in UX/CX that "ingrains humanity in the digital world". Organizational development and entrepreneurial management is touched on relative to building a thriving eCommerce business. A lot of ground is covered in eCommerce Fundamentals and by design it is not a 300 or 400 page text book. Business process engineering is personal, and needs to be right-sized and right-fitted to your specific business situation. Let's write the next 100 pages together as we collaborate on how you too can apply the power of Online and accomplish your entrepreneurial vision and mission, and realize your person dreams along the way! When you have finished reading eCommerce Fundamentals, please see the special consultation offer at the close of the book.

Are you an undergraduate student pursuing BCom or BBA and looking to expand your knowledge of e-commerce? Look no further than our comprehensive textbook, written in English specifically for you! From developing a strong e-commerce strategy to mastering online retailing, this guide covers all the essential topics you need to know to succeed in the digital marketplace. With valuable insights and practical tips, this textbook will equip you with the knowledge and skills you need to thrive in this dynamic industry. Whether you're interested in launching your own online business or working for an e-commerce company, this textbook is a must-have resource. So order your copy today and take the first step towards a successful career in e-commerce!

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. -