Covering all the core skills you will need to help you make the most of your university course, The Ultimate Study Skills Handbook is your key to success This is the handbook of techniques, tips and exercises that will help improve your grades, save you time and hone the skills that will make you stand out to prospective employers. This practical book has help for the key areas of your student life: Working out the best way for you to learn Developing reading and writing techniques Doing your research Writing up your findings Presenting your work Joining a team project Fitting in work and play Revising for exams Improving your critical thinking skills Managing your time E-learning skills And there is also an online learning centre full of advice and downloads. To make the most of university, you need to be asking the right questions and finding the right answers. This book will lead you to both.

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.

EBOOK: Retail Marketing

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

Foundations of Economics, fifth edition is ideal for students taking introductory economics modules as part of an interdisciplinary course. Building on the success of the previous editions, the book provides accessible overviews of key economic topics, interweaving these with real-world examples and practical activities to equip students to think for themselves. Features of this edition include: Topical and up-to-date material, presented alongside real-world examples and policy problems Additional mini case studies on areas such as banking, youth unemployment, sport and the music industry, to demonstrate the practical application of economics in contemporary situations Consideration of the global financial crisis, European economy and recent policy developments Succinctly offering the proven quality, consistency and clarity of the parent text Economics ('The Student Bible', BBC Radio 4), Foundations of Economics, fifth edition is the essential text for today's non-specialist economics student. The book is accompanied by an excellent resource package at www.mcgraw-hill.co.uk/textbooks/begg, which includes: For students: Interactive graphing tool, case studies, self-test questions, weblinks For lecturers: PowerPoint slides, lecture outlines, EZ Test Online test bank, videos & teaching notes, figures from the book, solutions to questions in the book & additional exam questions

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

"This book is invaluable for the first time, or even the long term, distance learner. Areas covered include motivation for studying, the learning process, note taking, tips on e-learning, in fact everything up to, and including, preparing for exams. Excellent for dipping into when you hit an obstacle to your studies. Highly recommended." ***** Review of the second edition from Amazon.co.uk This essential guide provides practical help and support for those who have not previously studied at a distance and is ideal for students returning to study after a break. It covers fundamental issues such as motivation, goal setting, time management and coping strategies. Additional coverage in the third edition includes:Specific information on the use of new technologies in distance learningDetailed coverage of referencing, citation and plagiarismDescription of using mind maps and other techniques for planning and writing essays or reportsSupport for disabled students, particularly those with dyslexiaAn expanded further resources sectionHallmark features of this book are the comments and advice offered by distance learning students and tutors. It also includes a comprehensive exploration of developments in e-learning as well as self-study activities that highlight the element of active learning that is crucial to successful studying at a distance. Studying at a Distance is a key resource for undergraduates and postgraduates in all open and distance learning or e-learning courses.