EBOOK The Economics of European Integration 6e

Now in its sixth edition, The Economics of European Integration is a timely and insightful text on this everchanging and controversial topic. This edition guides the students through the facts, theories, history, institutions, laws, politics and policies of the European Union, and how each of these play their role in European economics. Covering both the microeconomics and macroeconomics of European integration, this text is written for second and third-year undergraduates in economics as well as advanced undergraduates and graduate students in business, international affairs, European studies and political science.

The seventh edition of The Economics of European Integration provides students with an accessible presentation of the facts, theories and controversies that are driving rapid change at the heart of Europe. This new edition covers crucial updates on the impact of Brexit and Covid-19 and offers an expert analysis of the contemporary status of integration within the European Union. Key Features and Updates •Wide range of learning features including boxed examples and illustrations, end of chapter summaries, self-assessment questions and essay questions. •Fully updated to include new discussions and examples such as the new budget which has significant implications on European bonds, immigration, and climate change. •Two new chapters highlighting the impact of both Brexit and Covid-19 on the EU. •An Online Learning Centre with Lecture Outlines, PowerPoint Presentations, and an Image Library. Richard Baldwin is Professor of International Economics at the Graduate Institute, Geneva, having been a visiting professor at Oxford and MIT. He is Editor-in-Chief and founder of VoxEU.org since 2007 and he advises governments around the world on globalisation and integration issues having served in the Bush (Sr) White House in 1990-91. Charles Wyplosz is Professor Emeritus of International Economics at the Graduate Institute in Geneva where he also served as Director of the International Centre for Money and Banking Studies. He is a Fellow of CEPR and of the European Economic Association, as well as a Founding Managing Editor of the Economic Policy journal.

EBOOK: Economics for Business, 6e

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

The European political economy: policy and theory, provides students, researchers and policy makers with a profound understanding of the theory and policy of the EU. The book covers in a comprehensive way the key issue areas of the European Union activity and it includes an analysis of all the important current developments in Europe such as the Brexit, the European Union sovereign debt crisis, the European economic governance problems and the macroeconomic adjustment challenges within Eurozone. The book also includes critical resources for readers and students such as review questions, appendixes, references and further reading lists. More specifically, the textbook explains thoroughly the institutional, economic and policy characteristics of the fundamental issue areas of European economy. It outlines the institutions and mechanisms of European union/Eurozone, the common agricultural, regional and trade policies, the impact of the single market and the single currency on European economy, the enlargement process and the key questions on the European macroeconomic adjustment process. In each chapter the book explains not only what is taking place in European economy but also which the feasible options of the European policy agenda are. The textbook enables readers to apply conceptual and theoretical knowledge to economic and political processes of European integration.

Thoroughly revised, the seventh edition of this accessible and highly respected text provides a rigorous yet digestible introduction to the European Union. Additionally, it authoritatively explains developments that continue to bring challenges to this powerful institution in times of great political change. Key features: Clearly covers the history, governing institutions, and policies of the EU; Fully updated with new tables, figures, and photographs; In-text features such as Chapter Overviews, Questions to Consider, and Further Reading encourage deeper research and debate; Sustained discussion of transformative and historical change in the upheaval of Brexit and its ramifications, and the future relationship of the UK with the EU; Through reflection on destabilizing issues such as immigration and the years of refugee crisis in Europe, the continued crisis in the eurozone, tensions with Poland and Hungary, Euroskepticism, Russia, and the rise of populism; Increased coverage throughout of women or minorities within the EU. Jonathan Olsen presents the EU as one of the world's economic and political superpowers, which has brought far-reaching changes to the lives of Europeans and has helped its member states to take a newly assertive role on the global stage. Essential reading for students of European and EU politics, this book offers an up-to-the-minute look at both the opportunities and existential threats facing the EU.