Bobby Moore lifting the World Cup at Wembley on a July afternoon in 1966. England had triumphed against West Germany thanks to a hat-trick by Geoff Hurst and a goal by Martin Peters. All three heroic players were from West Ham, the most famous club of London's East End. This is an area synonymous with football success worldwide, largely because of the legendary Sunday football Mecca of Hackney Marshes. There are more football pitches on this one expanse of grass than in any other part of Europe, and it is a training ground which, over the last 35 years, has developed star after star for English football. The majority of clubs in the country today have at least one player on their books who has links with the east of the capital. The famous names from the past include Jimmy Greaves, Terry Venables and Harry Redknapp, and the tradition has been carried on by Paul Ince, Ashley Cole and the finest modern-day footballing hero of them all, David Beckham. With profiles of famous players past and present and engrossing details of the life and characters of the East End, England's Eastenders celebrates a tradition of excellence that began in the swinging Sixties and moves through the decades to show how the precedent set by Moore when he walked up those 39 steps at Wembley was just a stop-off point in the history of this breeding ground of brilliance.

The traditional rivalries run deep between Glasgow's industry-blighted East End and the leafy suburban academia of the West End. The typical West Ender viewpoint is that the East End is full of workshy junkies and your average East Enders knows fine that the West End is populated by jumped-up snobs, but a shared sense of humour means that everything is just hunky-dory. 'Aye right', as we say in Glasgow when we mean: 'No way'.These rivalries are ancient, sometimes vicious, and run as deep at the Styx, but nowadays the main weapon is humour. People in the West are reacting to the suggestion that the Commonwealth Games is being shared by the city: 'Shared is it? Aye, the East End is getting it and we're paying for it'. These are the tall tales, the tantrums and the taradiddles told by both sides. Laugh? You'll probably flit to Edinburgh.

EastEnders is the ongoing saga of life in London’s East End. To celebrate the 20th anniversary of this popular series,EastEnderstakes a nostalgic look back over the life of Albert Square, revisiting all the classic moments, the characters we’ve grown to love, the romances and conflicts—all that has made EastEnders a favorite soap on both sides of the Atlantic. The book also takes us behind the scenes to see how the show is created, from the writing of the script to the filming.

EastEnders, the hugely popular soap that regularly draws in 17,000,000 viewers and now runs thrice-weekly, is a community drama where people argue, gossip, laugh, fight and feud, have romances, secrets, parties and weddings and babies, but never lose sight of the fact that they are a community and that they'll always stick by one another. The stories are numerous and include tales of murder, runaway lovers, teenage pregnancies, gambling debts and kidnapped children, as well as special Christmas, and other seasonal stories.

Based entirely in the fictional world of Walford, this exciting review takes an up-close and personal look at all the juiciest bits of the most recent season of EastEnders. Packed with exclusive features on such themes as adultery and doomed romances, a special report on the Square's Pyscho Women--among them May, Clare, and Stella--is also included along with a death map of Walford’s dearly departed complete with symbols indicating murder, car crash, or natural causes. Fun quizzes and games--including the "Queen Vic Challenge” plus a riveting personality test to match you up with your ideal EastEnders date--complete this enthralling guide.

The reigning queen of Albert Square, Laila Morse shares her incredible story for the first time. This is a book that will shock, humble and inspire.