The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

Today, the convergence of Artificial Intelligence (AI) and Big Data has revolutionized industries worldwide, driving business growth and reshaping societies. While these technologies have yielded remarkable benefits, many developing countries face challenges in harnessing their potential due to inadequate data collection and availability. Emerging Advancements in AI and Big Data Technologies in Business and Society delves into the profound impact of AI and Big Data on the digital landscape and their transformative influence on social, economic, and political spheres. With a historical overview of AI's evolution and its operational definition, this book explores interconnected subfields such as problem-solving, intelligent agents, natural language processing, computer vision, and machine learning. AI is hailed as the fourth industrial revolution and the widespread use of AI technologies prompts discussions about their applications, performances, and societal impact. This book serves as a comprehensive guide for academics, researchers, and students in universities and engineering schools. It also caters to policymakers, government officers, corporate leaders, technology directors, and managers seeking to understand the potential of AI and Big Data. Additionally, libraries and information centers catering to the needs of these professionals will find this book an essential resource.

This writing guide/reader/handbook demystifies writing by presenting the writing process as a series of critical thinking decisions about audience and purpose. Widely admired for its clear, readable style, "The Writing Process" focuses on writing as decision-making, with a wealth of student samples in various draft stages and a strong collection of professional readings-essays, fiction, poetry, memoirs, and cartoons-to illustrate writing strategies. Helps readers understand the writing process. Writing process, research process. Anyone who wants to learn to write well.

This text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. This fourth edition gives advanced writers and reporters a thorough look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. Three primary aspects of feature writing are emphasized: introduction and writing skills/basics, article types, and the collegiate and professional writing life. Each chapter includes excerpts and complete articles from some of the nation's leading publications that illustrate points made in the text. Professional Feature Writing provides a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors. Emphasizing writing values that will strengthen a new writer's journalistic practices, readers will gain insights and expertise from the narrative, the advice of professionals, and current writing examples. The book offers lists of tips, observations, in-depth looks at both young and veteran writers, guidelines, sources, and story ideas. As such, this volume is a solid tour of the forms and approaches to feature writing. Building on introductory writing and reporting skills, this text is written for advanced students, and is filled with practical advice for writing a wide variety of features.

Technology has changed communication drastically in recent years, facilitating the speed and ease of communicating, and also redefining and shaping linguistics, etiquette, and social communication norms. The Handbook of Research on Computer Mediated Communication provides academics and practitioners with an authoritative collection of research on the implications and social effects computers have had on communication. With 69 chapters of innovative research contributed by over 90 of the world's leading experts in computer mediated communication, the Handbook of Research on Computer Mediated Communication is a must-have addition to every library collection.

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