In E-Commerce Basics, the authors introduce the basic technological infastructure and basic business issues to understand when analyzing the feasibility of e-commerce initiatives. The book uses a layered approach that first presents the basic web technology that supports all e-business, then presents the e-commerce business issues, and then revisits the technology to discuss the challenges in bringing businesses on to the web. Since the web wasn't created for business purposes, the issues of combining business applications in a technical environment are examined. This layered approach gives the reader an Understanding of the underlying infrastructure and how traditional business issues should be considered when considering e-commerce, and thus, makes it easier to grasp the strengths, limitations, and implications of various e-commerce solutions. When discussing the business of ecommerce the layered approach reflects on traditional business models used to measure successes, such as profit and return on investment. - Layered Approach - Takes a layered approach that stresses the technology infrastructure and the business issues surrounding the integration of business and technology. -

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Offers a generalist's overview of the field and its major players for people with little or no technical background Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications Projects and hands-on exercises conclude each chapter

The all-in-one guide to everything you need to know to start an online business Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website to making the most of marketing through social media—and everything in between. Plus, you'll get ideas for funding your online start-up, tips for moving your brick-and-mortar customers online, ways to breathe new life into a tired business, the latest on trademarks and copyrights, and much more. Includes updated information on web page design with HTML 5 and CSS, new analysis tools, and search engine optimization Gives you trusted information on Internet security Covers niche and advanced e-commerce topics If you're in the exciting position of planning, launching, or maintaining a successful online business, this all-encompassing guide will make you an online entrepreneur in no time.

Previous ed.: Cincinnati, Ohio: South-Western, 2000.