E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

"E-Commerce 2015"" is intended for use in undergraduate and graduate e-commerce courses in any business discipline. "" ""The market-leading text for e-commerce "This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. Teaching and Learning ExperienceThis program will provide a better teaching and learning experience--for both instructors and students.Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.

For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.