A revised edition of the ultimate resume and letter writing guide for transitioning military personnel! Here's the book that provides important answers to many questions facing job seekers with military experience. This book shows how to write, produce, distribute, follow up, and evaluate resumes and letters with maximum impact. Identifying what employers really look for on resumes and letters, it shows how to craft dynamite employer-centered communications as well as: identifies 28 major myths and mistakes; outlines a 7-step job search process; reveals 65 key writing, production, distribution, and follow-up principles; specifies a 6-step military-to-civilian language translation process; includes examples of over 60 resumes and 14 letters; and lists nearly 40 top Internet employment sites you should use. Rich with examples and sound career planning advice, the book also includes several unique self-evaluation instruments and resume data forms for strengthening job search communication.

Provides advice on creating effective cover letters and includes sample cover letters for such situations as following up a job interview, thanking someone for a job offer, and requesting information

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.

Losing a job is one of the most devastating events one can experience. For trauma, it ranks up there with divorce, loss of a loved one, or permanent personal injury, and it happens more often that one would think. According to the Bureau of Labor Statistics, approximately 50,000 workers are fired or laid off each day. That is over 18,000,000 workers each year. Moving Forward in Mid-Career is a guide for workers who have been fired or laid off and are in process of rebuilding not only their careers, but also their personal identities independent of a job title. The main objectives of Moving Forward are: To address challenges that are unique to the mid-career job seekers, such as perceptions of overqualification and the need to keep with advances in technology To provide support and encouragement for workers who are in process of rebuilding their careers as individual contributors, as employees of small businesses or large corporations, or as founders/owners of a new business. To provide job hunting rules for workers reentering the workplace. To provide guidelines for staying up to date on competitive skills demanded by today’s workplace. To provide practical information for rebuilding wealth. By addressing the many aspects of job loss and job search, Moving Forward provides solutions for dealing with the challenges encountered at each stage of the rebuilding process, from the initial shock and humiliation to the difficult but rewarding task of rebuilding persona and seeking new employment opportunities.

Expert guidance on writing a winning resume that will set you head and shoulders above the crowd to land that elusive interview and get the job of your dreams.