Dynamics of Buyer-Supplier Co-Dependency for Optimizing Functional Efficiency
Title | Dynamics of Buyer-Supplier Co-Dependency for Optimizing Functional Efficiency PDF eBook |
Author | Dr Rajagopal |
Publisher | |
Pages | |
Release | 2010 |
Genre | |
ISBN |
The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of dependence structure, the impact of channel function performance on relationship quality is relatively large. This study has been conducted in reference to the suppliers of office equipments serving to the industrial accounts in Mexico. The study addresses broadly the issues as to what extent is the impact of quality performance responsible for doing business with the organizational buyers. Discussions also analyze the impact of channel function performance on relationship quality, which is moderated by the extent dependence structure of the relationship.
Darwinian Fitness in the Global Marketplace
Title | Darwinian Fitness in the Global Marketplace PDF eBook |
Author | P. Rajagopal |
Publisher | Springer |
Pages | 317 |
Release | 2012-11-16 |
Genre | Business & Economics |
ISBN | 1137268336 |
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Marketing Decision Making and the Management of Pricing
Title | Marketing Decision Making and the Management of Pricing PDF eBook |
Author | Rajagopal |
Publisher | IGI Global |
Pages | 274 |
Release | 2013-05-31 |
Genre | Business & Economics |
ISBN | 1466640952 |
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.
Information Communication Technologies and Globalization of Retailing Applications
Title | Information Communication Technologies and Globalization of Retailing Applications PDF eBook |
Author | Rajagopal, Dr. |
Publisher | IGI Global |
Pages | 372 |
Release | 2009-03-31 |
Genre | Business & Economics |
ISBN | 1605662496 |
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
Understanding Consumer Behavior and Consumption Experience
Title | Understanding Consumer Behavior and Consumption Experience PDF eBook |
Author | Rajagopal |
Publisher | IGI Global |
Pages | 319 |
Release | 2015-01-31 |
Genre | Business & Economics |
ISBN | 1466675195 |
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
Architecting Enterprise
Title | Architecting Enterprise PDF eBook |
Author | . Rajagopal |
Publisher | Springer |
Pages | 337 |
Release | 2014-03-25 |
Genre | Business & Economics |
ISBN | 1137366788 |
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Consumer Behavior
Title | Consumer Behavior PDF eBook |
Author | Rajagopal |
Publisher | |
Pages | 342 |
Release | 2010 |
Genre | Business & Economics |
ISBN |
Book & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption that contribute to the broader socio-economic development, values and lifestyle of consumers around. The discussions in the book analyse behaviour of consumers as individuals, decision makers, players in subcultures, and corporate associates in business performance of global firms. Discussions in this book delineate behavioural and relational factors of consumers in emerging markets that affect overall business performance of global firms. Strategies on building customer life time value, customer relationship management, and bottom of the pyramid consumer strategies to assure the high business performance of manufacturing, retailing and services sectors have also been analysed in the book. Managerial applications of consumer behaviour are also discussed in each chapter emphasising consumer behaviour concepts which can be employed to develop managerial strategy by the firms.