The sales profession should be the most noble, the proudest of professions. A true sales champion, through his actions, changes lives, companies and entire industries. For anything to truly happen in our economy, a sale must first take place. Whether we are selling ideas, products or services, our economy thrives or dies as a result of the sales process. At some point in history, the sales profession took in incredible hit. As much as it pains me to say it, we did it to ourselves. As with any profession, there are those who inflict pain and loss as a result of their efforts. It comes in many forms. There are those who fail to accept the appropriate training and those who will embellish the facts in order to secure the order. We have seen those who fail to follow through on promises and those who simply fail to follow up. And there are those unfortunate few who have blatantly lied to get ahead only to leave our profession bearing the burden of a poor, sordid reputation. It doesn’t have to be this way. It’s time for the lions to roar!