Create media-rich Drupal sites by learning to embed and manipulate images, video, and audio

Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Open source software, also known as free software, now offers a creative platform with world-class programs. Just ask the people who have completed high-quality projects or developed popular web 2.0 sites using open source desktop applications. This phenomenon is no longer underground or restricted to techies—there have been more than 61 million downloads of the Audacity audio editor and more than 60 million downloads of the GIMP for Windows photographic tool from SourceForge.net alone. Crafting Digital Media is your foundation course in photographic manipulation, illustration, animation, 3D modelling, publishing, recording audio and making music, DJ’ing, mixing and mastering audio CDs, video editing and web content delivery. Every technique described in the book can be achieved on GNU/Linux, but many of the applications covered run on Windows and Mac OS X as well. New to GNU/Linux and a little daunted? Don’t worry—there’s a step-by-step tutorial on Ubuntu for either temporary use or permanent installation. If you are a creative type who wants to get started with open source software or an existing GNU/Linux user looking to explore this category of programs, this is the book for you! Realize your own personal projects and creative ambitions with the tools this book will place at your fingertips.

Take advantage of Drupal’s vast collection of community-contributed modules and discover how they make this web framework unique and valuable. With this guide, you’ll learn how to combine modules in interesting ways (with minimal code-wrangling) to develop several community-driven websites— including a job posting board, photo gallery, online store, product review database, and event calendar. The second edition focuses on Drupal 7, the latest version of this open source system. Each project spans an entire chapter, with step-by-step "recipes" to help you build out the precise functionality the site requires. With this book, developers new to Drupal will gain experience through a hands-on introduction, and experienced Drupal developers will learn real-world best practices. Learn Drupal’s concepts and building blocks, and how everything works together Hit the ground running—build your first Drupal site hands-on Explore solutions that meet each project’s requirements, and discover why specific modules were selected Understand the projects through case studies, including the client’s needs and desires Learn how to configure modules with a bird’s-eye view of how they work Discover new modules, including Drupal Commerce, Media, and Workbench

This is a practical, hands-on guide packed with examples that will help you build rich Drupal 7 media web applications.If you are a Drupal site builder and you wish to spice up your web applications with rich media content, then this book is for you. A basic understanding of HTML, JavaScript, and basic PHP module development in Drupal would be helpful, but is not necessary.

Build dynamic, content-rich Flash CS3 and CS4 applications for Drupal 6.

A complete lifecycle guide to planning and building a site with Drupal Drupal allows you to quickly and easily build a wide variety of web sites, from very simple blog sites to extremely complex sites that integrate with other systems. In order to maximize what Drupal can do for you, you need to plan. Whether you are building with Drupal 6 or 7, this book details the steps necessary to plan your site so you can make informed decisions before you start to build. Explains how to define the scope of your project Shows you how to create a design plan taking into consideration how Drupal works Helps you make informed decisions regarding development methodologies, environments, standards, and site security Reviews ways to assess the use of existing and/or custom Drupal modules Teaches you how to avoid common pitfalls that can impact a successful site launch Walks you through preparing for post-launch site maintenance and management tasks Details incorporating the nature of open source systems into your management strategies Identifies ways to interact with members of the Drupal community The processes and techniques provided in this book will empower you to create a successful and sustainable site with Drupal.