This is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called "ethnic chic," clothes for the tourist market, the politicization of traditional dress, "alternative" dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the "green" consumer and the possible impact of "smart" clothing.

Attitudes to fashion have changed radically in the twenty-first century. Dress is increasingly approached as a means of self-expression, rather than as a signifier of status or profession, and designers are increasingly treated as 'artists', as fashion moves towards art and enters the gallery, museum, and retail space. This book is the first to fully explore the causes and implications of this shift, examining the impact of technological innovation, globalization, and the growth of the internet. The End of Fashion focuses on the ways in which our understanding of fashion and the fashion system have transformed as mass mediation and digitization continue to broaden the way that contemporary fashion is perceived and consumed. Exploring everything from the rise of online shopping to the emergence of bloggers as power elites who have revolutionized the terrain of traditional fashion reportage, this volume anatomizes a world in which runway shows now compete with live-streaming, digital fashion films, Instagram, and Pinterest. Bringing together original, cutting-edge contributions from leading international scholars, this book is essential reading for students and scholars of fashion and cultural studies, as well as anyone interested in exploring the dramatic shifts that have shaken the fashion world this century – and what they might say about larger changes within an increasingly global and digital society.

Dressing Global Bodies addresses the complex politics of dress and fashion from a global perspective spanning four centuries, tying the early global to more contemporary times, to reveal clothing practice as a key cultural phenomenon and mechanism of defining one’s identity. This collection of essays explores how garments reflect the hierarchies of value, collective and personal inclinations, religious norms and conversions. Apparel is now recognized for its seminal role in global, colonial and post-colonial engagements and for its role in personal and collective expression. Patterns of exchange and commerce are discussed by contributing authors to analyse powerful and diverse colonial and postcolonial practices. This volume rejects assumptions surrounding a purportedly all-powerful Western metropolitan fashion system and instead aims to emphasize how diverse populations seized agency through the fashioning of dress. Dressing Global Bodies contributes to a growing scholarship considering gender and race, place and politics through the close critical analysis of dress and fashion; it is an indispensable volume for students of history and especially those interested in fashion, textiles, material culture and the body across a wide time frame.

Asian fashion has become a global phenomenon of significant economic, political and social import. But the industry in Asia remains characterized by the gap between traditional centres of fashion and power and the relatively marginalized periphery that includes Asia. The resulting fashions are ambiguous: despite their indigenous origins and inspiration, their survival depends upon the West. This book explores Asian fashion in a global economic and cultural context. In itself, this is pathbreaking because fashion studies have traditionally divided along the boundaries of the western/non-western dichotomy. When both production and consumption cut through these traditional boundaries, new fashion principles are expressed globally. How are western economic, cultural, political, iconic, and social forms inscribed in indigenous Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress become an active site for the negotiation of state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play in negotiating dress symbols and how does this tie in with commodification by the global economic system? With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this book moves Asian fashion centre-stage and should be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects

Fashion is both public and private, material and symbolic, always caught within the lived experience and providing an incredible tool to study culture and history. The Fabric of Cultures examines the impact of fashion as a manufacturing industry and as a culture industry that shapes the identities of nations and cities in a cross-cultural perspective, within a global framework. The collected essays investigate local and global economies, cultures and identities and the book offers for the first time, a wide spectrum of case studies which focus on a diversity of geographical spaces and places, from global capitals of fashion such as New York, to countries less known or identifiable for fashion such as contemporary Greece and soviet Russia. Highly illustrated and including essays from all over the world, The Fabric of Cultures provides a comprehensive survey of the latest interdisciplinary scholarship on fashion, identity and globalisation.

Rethinking Fashion Globalization is a timely call to rewrite the fashion system and push back against Eurocentric dominance within fashion histories by presenting new models, approaches and understandings of fashion from critical thinkers at the forefront of decolonial fashion discourse. This edited collection draws together original, diverse, and richly reflective critiques of the fashion system from both established and emerging fashion scholars, researchers and creative practitioners. Chapters straddle current calls for decolonization and inclusion, as well as reflections on de-westernization, post-colonialism, sustainability, transnationalism, national identities, social activism, global fashion narratives, diversity, and more. The volume is divided into three key themes, 'Disruptions in Time and Space', 'Nationalism and Transnationalism' and 'Global Design Practices'. These themes re-map fashion's origins, practices and futures, to present alternatives for reclaiming and rethinking fashion globalization in the 21st century.

Fashion is a dynamic global industry that plays an important role in the economic, political, cultural, and social lives of an international audience. It spans high art and popular culture, and plays a significant role in material and visual culture. This book introduces fashion's myriad influences and manifestations. Fashion is explored as a creative force, a business, and a means of communication. From Karl Lagerfeld's creative reinventions of Chanel's iconic style to the multicultural reference points of Indian designer Manish Arora, from the spectacular fashion shows held in nineteenth century department stores to the mix-and-match styles of Japanese youth, the book examines the ways that fashion both reflects and shapes contemporary culture. Using historical and contemporary examples, it gives a clear understanding of how fashion has developed since the renaissance, while raising questions about its status, ethical credibility, and influence on consumers. The book provides insight into the structure of the fashion industry and how fashions are designed, promoted and consumed, in relation to relevant historical, social and cultural contexts. It is structured thematically, to look at the role and development of designers, the growth of shopping and the different businesses involved in making and selling fashionable clothes. Fashion's relationship to the wider culture is also explored, by considering its representation in art and collaborations between designers and artists, the moral controversies surrounding fashion, and attempts to produce ethical clothing, and the effects of globalisation on the fashion trade. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.