In a business world predominantly oriented toward the future, it has paradoxically become ever more common that companies turn towards their pasts. This book empirically explores the phenomenon of organizational remembrance from a holistic cultural perspective. Based on a twelve-month ethnographic case study conducted at the headquarters of the German automobile company, AUDI AG, this study dissects the relationships between memory, identity, and image in a corporate setting. The greater aim in doing so is twofold: First, this study examines exactly why and how a company officially manages its past in terms of ‘history’ and ‘tradition.’ And second, this study scrutinizes what effect organizational remembrance has on the workforce – how it impacts their collective identification with a corporate community and influences their understanding of their daily working life. By investigating the interplay between different stakeholder groups, as well as their practices, media, mental models, and other vehicles of remembrance, an integrated account is offered which makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

The original rally Quattro debuted in 1980, and was based on the road car, but with a highly tuned 300bhp engine. In 1981, Audi Quattro works driver Michele Mouton became the first woman to win a World Championship rally. The Quattro took the Manufacturers’ Championship in 1982 and 1984, and the Drivers’ Championship in 1983 and 1984 with Hannu Mikkola and Stig Blomqvist respectively. Audi implemented a continuous development programme for the Quattro, and the A1 and A2 were produced to meet the Group B regulations introduced in 1983, while the fearsome Sport Quattro S1 was introduced in 1984. The ultimate development – the S1 E2 – was introduced at the end of 1985, producing over 500bhp, and winning the 1985 San Remo rally in the hands of Walter Röhrl and the famous Pikes Peak hillclimb with Michele Mouton. The Audi Quattro Rally Car Manual looks at the design, evolution, anatomy and operation of the Quattro.