For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.

Careers in Sports management and administration enable those who love sports to work with athletes, sports teams, and sporting events up close––these positions often provide excellent salaries and benefits. There are a vast number of sports management jobs at professional, college, and high school levels. This lively text enable readers to gain a solid overview of the positions involved in performing the activities necessary for running a team, sports facility, or event. They learn about the types of jobs that relate to players, business, or media functions, and those that work with the public or behind the scenes. Some of the exciting job opportunities covered in this book include: general manager, athletic director, coach, trainer, business manager, agent, facility manager, security manager, ticket sales manager, and public relations manager, among many others. This book will guide readers in developing the skills, knowledge, and training necessary to land a job in this thriving area of the sports industry. Sidebars offer intriguing information about such topics as extreme sports, mentoring, and crisis management at sports facilities. A list of college and university programs in sports management and administration, an At a Glance section about possible career paths and their descriptions, and helpful Bureau of Labor Statistics information will support readers in researching many sports career opportunities.

Many people work behind the scenes in sports. Sports personnel work in a variety of careers. They are not on the field, but these professionals are an essential part of the success of their sports organizations. This comprehensive career guide covers the most sought-after careers in sports personnel, including public relations, talent scouts and evaluators, human resources, and financial planning. For each career path, readers will learn about educational and professional requirements, job responsibilities, and job outlook, while also learning job-specific skill building and work experience that they can start today to prepare for a career in the sports industry.

In this lively career guide, readers who hope to be a scout learn there are high school and college scouts who find and judge talent, professional scouts who assess players on rival teams for possible trades or free agent signings, and advance scouts who evaluate players from other organizations and report back to their coaches about how best to attack or defend them in upcoming games. The job requires a willingness to travel, a keen eye for talent, and knowledge of an athlete's strengths and weaknesses. Handy back matter sections list educational programs, BLS information, and key career facts.

This career guide focuses on the exciting careers of sportswriters, announcers, and the dedicated professionals who work away from the public eye, outlining the skills and preparation that these jobs require.

This career guide highlights the various academic and professional pathways that one can follow to arrive at a career in the sports industry.

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.