In an increasingly Orwellian world, everyone should be armed with this hilarious, slyly subversive deconstruction of the slippery locutions of spinmeisters from all walks of public life. Doublespeak guru William Lutz (Doublespeak, The New Doublespeak) is uniquely qualified to bring you this supremely funny expos‚ of the juiciest ways THEY are trying to bamboozle you! A sampling of Doublespeak Defined: Bald n./ :hair disadvantaged Men in Japan aren't bald; they're "hair disadvantaged," according to The Japan Economic Journal. Diet n./ :1.nutrional avoidance therapy 2. caloric reduction program Frozen adj./ :1 deep chilled 2. fresh 3. hard chilled 4. previously frozen The USDA considers processed chickens "fresh," not frozen, if they have been chilled to 28 degrees Fahrenheit. Chickens so processed have not been frozen but "deep chilled." Light Switch n./ :ideogram illumination intensity adjustment potentiometer Waste paper basket n./ :user-friendly, space-effective, flexible desk side sortation unit Government officials in Toronto, Canada, paid $123.80 (Canadian) each for these items.

Describes the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language).

With more than 1,200 terms, this A to Z dictionary is a hard-hitting, politically savvy translation of all those evasions, put-on-holds, distortions, circumventions, obfuscations, and misleading terms used by government, businesses, and the media.

This book probes the efforts at manipulation individuals face daily in this information age and the tactics of persuaders from many sectors of society using various forms of Orwellian "doublespeak." The book contains the following essays: (1) "Notes toward a Definition of Doublespeak" (William Lutz); (2) "Truisms Are True: Orwell's View of Language" (Walker Gibson); (3) "Mr. Orwell, Mr. Schlesinger, and the Language" (Hugh Rank); (4) "What Do We Know?" (Charles Weingartner); (5) "The Dangers of Singlespeak" (Edward M. White); (6) "The Fallacies of Doublespeak" (Dennis Rohatyn); (7) "Doublespeak and Ethics" (George R. Bramer); (8) "Post-Orwellian Refinements of Doublethink: Will the Real Big Brother Please Stand Up?" (Donald Lazere); (9) "Worldthink" (Richard Ohmann); (10)"'Bullets Hurt, Corpses Stink': George Orwell and the Language of Warfare" (Harry Brent); (11) "Political Language: The Art of Saying Nothing" (Dan F. Hahn); (12) "Fiddle-Faddle, Flapdoodle, and Balderdash: Some Thoughts about Jargon" (Frank J. D'Angelo); (13) "How to Read an Ad: Learning to Read between the Lies" (D. G. Kehl); (14) "Subliminal Chainings: Metonymical Doublespeak in Advertising" (Don L. F. Nilsen); (15) "Doublespeak and the Polemics of Technology" (Scott Buechler); (16) "Make Money, Not Sense: Keep Academia Green" (Julia Penelope); (17) "Sensationspeak in America" (Roy F. Fox); and (18) "The Pop Grammarians--Good Intentions, Silly Ideas, and Doublespeak" (Charles Suhor). Three appendixes are attached: "The George Orwell Awards,""The Doublespeak Award," and "The Quarterly Review of Doublespeak." (MS)

The author "exposes the latest doublespeak that permeates what passes for communication in our society."--Jacket.

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Presently, there is not a single book that would offer a comprehensive description of George Orwell’s views on language. Andrey Reznikov’s work is the first attempt to fill this gap. Professor Reznikov puts together pieces of Orwell’s language puzzle, scattered throughout his essays, diaries, letters, radio talks, as well as works of fiction, and proposes the Newspeak model as Orwell’s way to outline his theory. The theory is then tested with actual examples from three languages – modern English, Nazi German, and Soviet Russian. Finally, the author describes bias-free language as an implementation of Orwell’s ideas. The new edition includes an afterword analyzing Newspeak of the 21st century.