GATT, NAFTA, EEC -this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols.

"By far, the best book for entrepreneurs . the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." --Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well-written, informative book." --The Kansas City Times GATT, NAFTA, EEC--this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell's guidance, you will learn how to: * Take advantage of government and private support services for exporters * Avoid the most common mistakes in exporting * Motivate overseas distributors and agents * Price, ship, and protect your products * Communicate effectively and avoid misunderstandings

"Roger Axtell is an internationalist Emily Post." --The New Yorker International business and leisure travel etiquette expert Roger Axtell's bestselling Do's and Taboos books have helped hundreds of thousands of business travelers and tourists avoid the missteps and misunderstandings the world traveler can encounter. In Essential Do's and Taboos, Axtell shares the wisdom he has compiled over a lifetime of international experience. Whether you need to know the best time of year to set up a business meeting in Germany or why the O.K. sign is not O.K. in Brazil, you'll find practical, fascinating, culture-savvy, up-to-date advice to help you steer clear of faux pas and face the world with confidence. Essential Do's and Taboos features: * Information on customs, protocol, etiquette, hand gestures, and body language * Fresh advice regarding Internet business and communication options * Country-specific chapters on eleven popular locations--from old favorites like England, France, Japan, and Germany to hot tourist destinations and emerging economies like India, China, Russia, and Mexico * Guidance on hosting international visitors * Important tips on using English around the world * Special do's and taboos for women traveling abroad

A compact, easy-to-read primer on getting started in international trade ; complete how-to information on building a succesful business by trading overseas. Includes exporting, licensing, investing overseas.

What Women Need to Know to Succeed in International Business From meeting protocol and sexual harassment to dining and gift giving, the rules for conducting business abroad can be dramatically different from those at home--and they can also vary from country to country. But with this indispensable resource, you'll have everything you need to successfully interact with your business counterparts, whether you're doing business in Caracas, Calcutta, or Copenhagen. Bestselling author Roger Axtell combines his 30 years of experience working abroad with the advice of three cross-cultural consultants to provide you with guidance and specific advice on: * Survival --Knowing the culture, protocol, safety, and staying healthy * Cultural differences --A country-by-country listing of the rules for proper dress, speech, table manners, etc. * Climbing the career ladder --Resources listing the best schools, courses, and language training, advice on finding mentors, and more * Personal issues --Dating rules in different cultures, balancing an international career and family life, dealing with harassment and discrimination

Avoid business blunders with Do s and Taboos of Hosting International Visitors "Roger Axtell is an international Emily Post." The New Yorker America hosts some 41 million international visitors who spend $50 billion dollars each year while mixing trade and tourism. Do s and Taboos of Hosting International Visitors offers hosts an indispensable guide to everything from entertaining and business protocol to the role of interpreters and corporate gift giving. You ll find: * List of tips by country on specific aspects of hosting and other valuable resources and references * Guidance for doing business with special groups, such as the British and Japanese * What foreign guests find peculiar about American dining, social drinking, and office protocol With the information in Do s and Taboos of Hosting International Visitors, you ll make your clients and colleagues visits more pleasant and avoid social mistakes that could ruin a deal. Instead, you ll gain a competitive edge by laying an important cornerstone of a good business relationship. "Knowing the appropriate protocol, customs, and etiquette when hosting business guests from overseas can often be more significant than the business discussion itself. This book provides all that and more." William A. Guenther, Manager, The Council House, Official Guest Facility of S.C. Johnson Wax Company