The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Vividly illustrated with photos of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 45 b&w illustrations. of color.

Lisa was having a bad day. Things were not going well since morning, until the time she rode the bus home from school. She was in a bad mood! Her daddy never likes to see Lisa in a bad mood, so he steps in to try and make her smile. Maybe he can even make her laugh. Daddy has a way of making people laugh with silly animal images. If that isn't enough to make someone laugh, his silliness and ability to make himself laugh could cheer anyone up. Will his tactics work for Lisa this time? You will see.

Our minds are so powerful and what we choose to think and believe can greatly impact how we feel about ourselves and the world around us. Being happy starts with controlling the message that we speak to ourselves in our heads. "Don't Think of Pink Elephants" is perfect for all ages and opens our minds to the importance of positive thoughts and the power that these messages have over us. Come along on the journey as we explore how to program our brains to find true happiness in this fun light-hearted read!

It's Pinkalicious meets Fear Factor in this nonfiction picture book introducing the weirdest, wildest, pinkest critters in the animal kingdom! Some people think pink is a pretty color. A fluffy, sparkly, princess-y color. But it's so much more. Sure, pink is the color of princesses and bubblegum, but it's also the color of monster slugs and poisonous insects. Not to mention ultra-intelligent dolphins, naked mole rats and bizarre, bloated blobfish. Isn't it about time to rethink pink? Slip on your rose-colored glasses and take a walk on the wild side with zoologist Jess Keating, whose other books in the World of Weird Animals series include What Makes a Monster? and Cute as an Axolotl. A New York Public Library Best Book for Kids, 2016 "The 2016 Ambassador to Young People’s Science and Nature books is unquestionably the blobfish." —Shelftalker "Readers will never look at pink the same way." —Publishers Weekly

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Twelve-year-old Lucy Desberg is a natural problem-solver. At her family’s struggling pharmacy, she has a line of makeover customers for every school dance and bat mitzvah. But all the makeup tips in the world won’t help save the business. If only she could find a way to make it the center of town again—a place where people want to spend time, like in the old days. Lucy dreams up a solution that could resuscitate the family business and help the environment, too. But will Lucy’s family stop fighting long enough to listen to a seventh-grader? In a starred review, Kirkus said this novel “successfully delivers an authentic and endearing portrait of the not-quite-teen experience,” and Booklist called it “a warm, uplifting debut.” Readers everywhere have responded to Lucy’s independence and initiative—not to mention her great style. F&P level: T F&P genre: RF