In Don't Just Applaud, Send Money! noted arts management consultant Alvin H. Reiss details marketing and fund-raising strategies of enormous value to all arts organizations. Drawing on sources throughout the arts community (including orchestras, opera, dance and theatre companies, galleries, museums, arts councils, performing arts centers, and a zoo), Reiss has collected more than 100 new ideas proven successful in actual practice. Each case is clearly presented in a unique CPR format (Challenge, Plan, Result), and many are illustrated with a reproduction of the flyer, brochure, poster or letter used in the fund-raising or marketing campaign. The result is a handbook of concepts which can be adapted for immediate use...and which may inspire hundreds of other effective ideas.

"An indispensable resource tool for first-time homeowners, do-it-yourselfers, and anyone who loves old buildings."--Bob Yapp, host of the PBS series About Your House with Bob Yapp. Preservation Yellow Pages is the only national directory of contact data and information on preservation resources--detailed coverage of the procedures, programs, and organizations that can help you make preservation happen. This Revised Edition features a streamlined format, expanded state-by-state listings, preservation Web sites, and updated sources of assistance on rural preservation, low-income housing, and legal and financial services. Eliminate the guesswork with this one-stop reference and save time, energy--and our priceless heritage.

The famous quip I don't know much about art, but I know what I like sums up many people's ideas about how to judge a work of art; but there are inherent limitations if we rely on immediate impressions in judging what should be enduring products of our culture. While some might criticize this as a return to elitism, Joshua Fineberg argues that without some way of determining intrinsic value, there can be no movement forward for creators or their audience. He draws on contemporary thought about Design space and Universal Grammar to show how intrinsic values can be rediscovered. He then looks at the importance of multimedia in allowing multiple points of entry for the discovering of new works, finally showing how the composer can Design music for human beings--creating a kind of art that can preserve the research agenda of conceptual work without renouncing the understanding of human listeners and performers embodied by craft. Classical Music: Why Bother? will intrigue all listeners of contemporary music, students of musical thought, and composers-but it will also interest students of contemporary aesthetics. It answers the age-old question How can we bring a new audience to contemporary art? - and challenges both the creators and their audience to broaden their ideas about what is valuable and lasting in today's culture.

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

From 1881 to 1932, vaudeville was at the heart of show business in the UnitedStates. This volume explores the many ways in which vaudeville's story is thestory of show business in America.