Here, the author who originated "Break-It" thinking techniques, describes the "THOUGHTWARE-tm" formula for successful business thinking which encapsulates the characteristics of values, beliefs and attitude. The book includes stories, anecdotes and examples from today's most successful companies.

Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look "outside"--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.

"Lucid, deeply informed, and enlivened with striking illustrations." -Noam Chomsky One economist has called Ha-Joon Chang "the most exciting thinker our profession has turned out in the past fifteen years." With Bad Samaritans, this provocative scholar bursts into the debate on globalization and economic justice. Using irreverent wit, an engagingly personal style, and a battery of examples, Chang blasts holes in the "World Is Flat" orthodoxy of Thomas Friedman and other liberal economists who argue that only unfettered capitalism and wide-open international trade can lift struggling nations out of poverty. On the contrary, Chang shows, today's economic superpowers-from the U.S. to Britain to his native Korea-all attained prosperity by shameless protectionism and government intervention in industry. We have conveniently forgotten this fact, telling ourselves a fairy tale about the magic of free trade and-via our proxies such as the World Bank, International Monetary Fund, and World Trade Organization-ramming policies that suit ourselves down the throat of the developing world. Unlike typical economists who construct models of how the marketplace should work, Chang examines the past: what has actually happened. His pungently contrarian history demolishes one pillar after another of free-market mythology. We treat patents and copyrights as sacrosanct-but developed our own industries by studiously copying others' technologies. We insist that centrally planned economies stifle growth-but many developing countries had higher GDP growth before they were pressured into deregulating their economies. Both justice and common sense, Chang argues, demand that we reevaluate the policies we force on nations that are struggling to follow in our footsteps.

Sacred cows--outdated and costly business practices such as the reports that are never read or a slow-down of innovative ideas--exist in every company. Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.

Haque maintains that the worst decade since the Great Depression is actually a crisis of institutions' ideals inherited from the industrial age. In this bold manifesto, Haque advocates a new set of ideals, and makes an irresistible business case for following the lead of companies that adopt these ideals.

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.