Fundraising

This primer helps new fund raisers learn the basics, from the vocabulary of fund raising To The nuances of major trends affecting nonprofit fundraising today. With up-to-date case studies and real-life examples, this practical guide will provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fund raising programs. This guide is a must-have for anyone new To The fund raising arena. OTHER TITLES IN ASPEN'S FUNDRAISING SERIES Developing Major Gifts: Turning Small Donors into Major Contributors Planned Giving Essentials: A Step-by-Step Guide to Success Capital Campaigns: Strategies That Work Donor Focused Strategies for Annual Giving Successful Special Events: Planning, Hosting, and Evaluating Corporate and Foundation Fund Raising: A Complete Guide from the Inside Strategic Fund Development: Building Reliable Relationships That Last

The annual fund is the most critical form of fundraising. The author has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages: perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices.

"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled "Overview of the Annual Fund," contains six papers explaining the goals and strategies of the annual fund, its implementation through the planning calendar, methods of linking the annual fund to other programs, and the role of the annual fund in a capital campaign. Section 2, called "Techniques," discusses printed materials, direct mail, direct mail for special constituencies, phonathons, telemarketing, and the use of telemarketing consultants. Section 3, "Special Programs To Boost Success," deals with computer usage, matching gifts, challenge gifts, alumni directories, and events planning. Section 4, "Reaching Your Constituencies," focuses on specific constituencies such as students, reunion attendees, parents, faculty/staff, trustees, and the community. The final section is titled "Recognition and Evaluation" and covers the philosophy of recognition, techniques for recognition, the importance of supporting volunteers, and evaluating success. (JDD)

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

Fund-Raising Fundamentals shows you how to create a total annual giving strategy that uses these different methods in conjunction with each other and maximizes your success. Throughout this practical guide, you will find sample letters and documents, charts, and checklists that illustrate principles and help you put these proven methods into action.