This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Donald J. Trump's presidency has delivered a seismic shock to the American political system, its public sphere, and to our political culture worldwide.

An in-depth investigation into Donald Trump’s business—and how he used America’s top job to service it. White House, Inc. is a newsmaking exposé that details President Trump’s efforts to make money off of politics, taking us inside his exclusive clubs, luxury hotels, overseas partnerships, commercial properties, and personal mansions. Alexander tracks hundreds of millions of dollars flowing freely between big businesses and President Trump. He explains, in plain language, how Trump tried to translate power into profit, from the 2016 campaign to the ramp-up to the 2020 campaign. Just because you turn the presidency into a business doesn’t necessarily mean you turn it into a good business. After Trump won the White House, profits plunged at certain properties, like the Doral golf resort in Miami. But the presidency also opened up new opportunities. Trump’s commercial and residential property portfolio morphed into a one-of-a-kind marketplace, through which anyone, anywhere, could pay the president of the United States. Hundreds of customers—including foreign governments, big businesses, and individual investors—obliged. The president's disregard for norms sparked a trickle-down ethics crisis with no precedent in modern American history. Trump appointed an inner circle of centimillionaires and billionaires—including Ivanka Trump, Jared Kushner, Wilbur Ross, and Carl Icahn—who came with their own conflict-ridden portfolios. Following the president’s lead, they trampled barriers meant to separate their financial holdings from their government roles. White House, Inc. is a page-turning, hair-raising investigation into Trump and his team, who corrupted the U.S. presidency and managed to avoid accountability. Until now.

This book provides a scholarly assessment and analysis of the Trump campaign and early presidency. This assessment and analysis is important not only to help provide some coherence to the turbulent and unpredictable character of “Trumpism,” but to contribute to establishing a scholarly foundation for future works that will provide assessments of the Trump presidency in its mid and later stages. Given the divisive and destructive capacity of “Trumpism” and its political and social implications both domestically and internationally, understanding the distinctive political phenomenon of “Trumpism” is necessary if resistance to this transformative moment in American political history is to be successful. This book collects a series of short scholarly contributions on various themes related to “Trumpism” by scholars from disciplines in both the Humanities and Social Sciences.

A rare, insider’s look at the life of Donald Trump from Bill O'Reilly, the bestselling author of the Killing series, based on exclusive interview material and deep research Readers around the world have been enthralled by journalist and New York Times bestselling author Bill O’Reilly’s Killing series—riveting works of nonfiction that explore the most famous events in history. Now, O’Reilly turns his razor-sharp observations to his most compelling subject thus far—President Donald J. Trump. In this thrilling narrative, O’Reilly blends primary, never-before-released interview material with a history that recounts Trump’s childhood and family and the factors from his life and career that forged the worldview that the president of the United States has taken to the White House. Not a partisan pro-Trump or anti-Trump book, this is an up-to-the-minute, intimate view of the man and his sphere of influence—of “how Donald Trump’s view of America was formed, and how it has changed since becoming the most powerful person in the world”— from a writer who has known the president for thirty years. This is an unprecedented, gripping account of the life of a sitting president as he makes history. As the author will tell you, “If you want some insight into the most unlikely political phenomenon of our lifetimes, you’ll get it here.”

Behind-the-scenes stories merged to history as seen through the lens and eyes of campaign photographer, Gene Ho: the principles that powered Donald Trump to become the president of the United States of America. “He who has ears, let him hear” (Matt. 13:9).

This book evaluates the presidency of Donald Trump from a comparative, historical approach to connect his populist style to his predecessors.