As you set out to become the go-to real estate agent, and dominate the market, you will need a solid plan to achieve this goal. The world of real estate agents is saturated with many different types of people; from the young go-getters to the middle-aged retirees looking for something fun to do in their spare time. In most neighborhoods or communities, there will be only a few go-to agents who are well-known, trusted household names. Becoming well-known involves full time work and takes time. In order to dominate a real estate market, the goal is to be visible everywhere, and be willing to do what others won’t. This could mean taking an extra hour per day to engage on social media or it could mean spending extra hours shooting and editing videos promoting yourself in the community. It could also mean organizing virtual events or partnering with other businesses. To dominate in your real estate marketing efforts, you need to know what you bring to the table. What skills do you have, what are your strengths, what do you excel at? Furthermore, what niche are you going to cater to? You need to hone in on a particular target market and become an expert at the things your niche is interested in. Find out what your potential customers are looking for in a home. Baby boomers and millennials have different priorities when it comes to home buying. Some are looking for more space while young millennials might not want to spend time to clean a bigger house and prefer something with less maintenance closer to the city center. After you identify your niche, you are going to want to get their attention in all the platforms they pay attention to and engage with. For example, podcasts are becoming more popular and people are spending less time reading newspapers and watching tv. Being the go-to real estate agent on podcasts that your audience listens to will begin to create awareness for you. Slowly, as you build an audience, you will build trust with clients. When people realize that you know a lot about the area and that you have a track record for getting your clients what they want, they will trust you to find their next dream home. These happy customers will tell their friends and your greatest marketing asset will begin working for you – word of mouth. When you become a part of social media conversations, when you begin giving back, when you begin delivering a positive experience, you will become part of your community. You will be instrumental in shaping and building your community by helping people and what they want. You will help both buyers and sellers and their next place and build their next home and community. It all begins with a positive attitude, steady work, and executing on your marketing plans. This guide covers everything you will need to build a real estate marketing plan and begin implementing it. You will learn how to create a marketing budget, how to create a multi-channel marketing campaign, how to effectively promote your listings, your personal brand, and more. Continue reading for in-depth tips and strategies for dominating your real estate market.

The Dominate Real Estate book is a practical step-by-step guide to help real estate professionals nationwide find wealth and happiness. The author, James Tyler, focuses on overcoming the challenges of business development, marketing, and sales to help build a profitable and scalable real estate business and eventually, an enjoyable lifestyle.

This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.

"A fresh, insightful look at how real estate professionals actually value properties and analyze markets. The focus on different product types as well as market segments are especially useful." --Barry Hersh, AICP, Associate Professor of Real Estate and Urban Planning, City University of New York This in-depth look at the core tools of real estate valuation will show you how to analyze the real estate market and assess the financial feasibility of a project. Many people go with their instincts or past experience when reviewing the financials and fail to utilize the useful data and analytical tools available in this field. Get the analytical data and tools you need to assess the financial feasibility of any project. Order your copy today.

#1 Best-Seller on Amazon! According to recent surveys the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever on his way to taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book "I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" -Rick Ruby - Core Head Coach One of my favorite sayings is "follow the yellow brick road." In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community. -Elysia Stobbe, Real Estate RockStar and #1 Best Selling Author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye

My Name is Chris Rood and I am a creative real estate investor. Over the last couple years I have been helping people to learn the secrets to totally crushing the real estate market in their area using a combination of guerrilla marketing and creative strategies few others are aware of in this industry.So why do I do what I do?When I first started out in business, I was running an oil changing service that I started from my car. I grew that to three of the largest shop in my area over the next decade.Although I was making good money, I had no time to do what I wanted. I was working 90+ hours a week.During my time running this business, I discovered the game of real estate; specifically wholesaling. Once I did, everything changed.I was able to earn more in significant less time and without all the hassles of employees. And the ultimate reason I am passionate about this business is because wholesale real estate investing has provided me, my wife, and my five children with the freedom to live life on our terms. I would love to help you do the same.

Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher. Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.