Creating and Delivering Value in Marketing

Creating and Delivering Value in Marketing
Title Creating and Delivering Value in Marketing PDF eBook
Author Harlan E. Spotts
Publisher Springer
Pages 314
Release 2014-11-06
Genre Business & Economics
ISBN 331911848X

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​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.​

Globalization's Contradictions

Globalization's Contradictions
Title Globalization's Contradictions PDF eBook
Author Dennis Conway
Publisher Routledge
Pages 325
Release 2006-11-22
Genre Political Science
ISBN 113598624X

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Since the 1980s, globalization and neoliberalism have brought about a comprehensive restructuring of everyone’s lives. People are being ‘disciplined’ by neoliberal economic agendas, ‘transformed’ by communication and information technology changes, global commodity chains and networks, and in the Global South in particular, destroyed livelihoods, debilitating impoverishment, disease pandemics, among other disastrous disruptions, are also globalization’s legacy. This collection of geographical treatments of such a complex set of processes unearths the contradictions in the impacts of globalization on peoples’ lives. Globalizations Contradictions firstly introduces globalization in all its intricacy and contrariness, followed on by substantive coverage of globalization’s dimensions. Other areas that are covered in depth are: globalization’s macro-economic faces globalization’s unruly spaces globalization’s geo-political faces ecological globalization globalization’s cultural challenges globalization from below fair globalization. Globalizations Contradictions is a critical examination of the continuing role of international and supra-national institutions and their involvement in the political economic management and determination of global restructuring. Deliberately, this collection raises questions, even as it offers geographical insights and thoughtful assessments of globalization’s multifaceted ‘faces and spaces.’

The Clash of Globalisations

The Clash of Globalisations
Title The Clash of Globalisations PDF eBook
Author Ray Kiely
Publisher BRILL
Pages 335
Release 2005-03-01
Genre Political Science
ISBN 9047407202

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This book provides a powerful critique of the case made for 'globalisation', with particular emphasis placed on neo-liberalism, the third way, and the hegemonic role of the US state. It then examines the rise of 'anti-globalisation' politics and the debate over progressive alternatives to 'actually existing globalisation'.

The Global Political Economy of Israel

The Global Political Economy of Israel
Title The Global Political Economy of Israel PDF eBook
Author Jonathan Nitzan
Publisher Pluto Press
Pages 430
Release 2002-08-20
Genre Business & Economics
ISBN 9780745316758

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The debate about globalisation and its discontents

Neoliberalism

Neoliberalism
Title Neoliberalism PDF eBook
Author Alfredo Saad-Filho
Publisher Pluto Press (UK)
Pages 296
Release 2005-02-03
Genre Business & Economics
ISBN

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Leading writer Boris Kagarlitsky offers an ambitious account of 1000 years of Russian history.

International Marketing Reader

International Marketing Reader
Title International Marketing Reader PDF eBook
Author Stanley J. Paliwoda
Publisher
Pages 368
Release 1995
Genre Business & Economics
ISBN

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This collection of articles focuses on the particular challenges and issues of international marketing. How can a company break into a new foreign market? What pricing structures should be in operation for a global product? How does one manage a multilingual advertising campaign? The Reader combines previously published articles with new papers commissioned to update classic research in the field. With an international set of contributors and a range of international examples, the book offers a selection of critical studies that analyse each part of the marketing function. It then concludes by reflecting on the creation of the EU, of NAFTA and the unpredictable Westernization of emerging markets of Central and Eastern Europe, showing how the international marketing expert must be able to respond to the rapidly changing global environment.

The Group of Seven

The Group of Seven
Title The Group of Seven PDF eBook
Author Andrew Baker
Publisher Routledge
Pages 383
Release 2006-05-09
Genre Business & Economics
ISBN 113425637X

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We are now in the era of the G8, although the G7 still exists as a grouping for Finance Ministers. Why do G7 finance ministries and central banks co-operate? What are the implications of this co-operation for US power and the abilities of the other six states to exercise leadership? What role do the G7 play in global financial governance? How much authority do they possess and how is that authority exercised? This is the first major monograph on the political economy of G7 finance ministry and central bank co-operation. It argues that to understand the contribution of the G7 to global financial governance it is necessary to locate the process in the context of a wider world financial order comprised of decentralized globalization. It also provides original case study material on the G7’s contribution to macroeconomic governance and to debates on the global financial architecture over the last decade. It assesses the G7’s role in producing a system of global financial governance based on market supremacy and technocratic transgovernmental consensus and articulates normative criticisms of the G7’s exclusivity. For researchers in the fields of IR/IPE generally, postgraduate students in the field of international organization and global governance, policy makers and financial journalists this is the most extensive analysis of the G7 and the political economy of global financial governance to date.