The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler’s products. From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

In the early 1970s, Chrysler started working on a "magic wagon" -- a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash. This book taps the people who created the minivans, with previously unpublished photos of the original clay models. It is not just a story of a vehicle, but of the people who pushed it through the development process, brought it to life, and refreshed it in the face of intense competition. Engineers, planners, and designers started arguing over alternatives ten years before the first van left the factory. This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. The paperback is generously illustrated with full-color design studies and photos of the final product; the Kindle version has fewer photos, but still covers the original clay models and the concepts. "It's incredibly rare when the auto industry creates an entirely new class of vehicle, and rarer still when that innovation is an unqualified success story, but such was the case with Chrysler and the development of the minivan. "In Mopar Minivans, Zatz uses the people who were there to retell in vivid detail the largely forgotten story of how this innovative people mover evolved into a quintessential piece of American family life for two generations. It's a story that showcases not only how the automotive industry can work at its best, but also the ways that the industry's prevalent groupthink mentality can stifle innovation." -- Larry Vellequette, Automotive News "I am amazed how complete you are, having not been on-site in the front trenches during agreements, disagreements, and, yes, even skirmishes, at times." -- Chrysler employee David Zatz founded Chrysler-focused web site allpar.com; he also holds a Ph.D. in social and organizational psychology from Columbia University, and has been a business consultant for 20 years.

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

How to Build a Motorcycle leads you through all the key stages - from initially finding the right project for your skill level, to sourcing a base bike and safely taking on some full-on bike-building tasks. With clear, easy-to-follow instructions, proper advice and specially commissioned step-by-step illustrations throughout it is an ideal aid to getting your hands oily. Written by Gary Inman, the co-founder of independent motorcycle magazine Sideburn, and illustrated by Adi Gilbert who is best known for his bicycle and motorcycle drawings whose clients include Harley-Davidson, Guy Martin, Wired magazine, Sideburn magazine and Nike, this is a must-have for all motorcycle lovers. Read this book, even dip in and out where relevant. If it makes sense, schedule some time, clear your mind, pull on some old clothes, grab your toolbox and get going. The chapters in How to Build a Motorcycle will tell you how to complete a huge variety of tasks that will allow even the greenest of novices to get their hands dirty and start modifying with purpose. If you belong to this camp, start with some of the low-input, high-reward jobs, such as fitting bars, swapping the rear shocks or wiring in a new tail light. Even though these require relatively little work, they'll transform the look of your bike, and completing them will fill you with confidence to undertake the more difficult jobs, such as fitting more modern front forks or even making your own frame. The book comes with a glossy 32-page section on finished bikes and is a reference and the perfect gift for all fans, from those who merely like to tinker, to riders taking on a full build.

Models covered: VW Golf, GTI, Jetta and Cabrio 1999 through 2002.

We badly need new sources of clean energy to generate electricity, heat and power our industries, homes and workplaces. Up to now, we have relied on and used only fossil fuels to power our industrial and domestic activities. The byproducts of fossil fuels include: irreversible pollution and contamination of our Earth, climate change, global warming, and increase in pathogenic and medication-resistant diseases. Exhaustible fossil fuels are expensive to produce and distribute, and not everybody can afford them. Why not switch to natural, non-polluting, inexpensive, inexhaustible fuels such as solar, wind, water, etc., fuels? This is the timely message contained in TWENTY-FIRST CENTURY'S FUEL SUFFICIENCY ROADMAP. You can make this message realisable. Go on reading! Thanks.